Senior E-commerce Marketing Executive

Placements24; Richards Bay; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work environment

Health, dental, and vision insurance

Generous annual leave

Professional development allowances

Performance-based bonuses

Job summary

Placements24 is seeking a Senior E-commerce Marketing Executive to spearhead online growth from Richards Bay with a strategic, data-driven approach. Lead a marketing team to develop SEO, SEM, social media, email and content strategies that drive online sales and brand awareness.

You will optimize paid campaigns across Google Ads and Facebook Ads, analyze performance with Google Analytics, manage budgets and report KPIs, while mentoring staff to build a high-performance marketing function within

Qualifications

• 5+ years in e-commerce marketing
• SEO/SEM, social media, email, content strategy
• Strong analytics with Google Analytics and other tools
• Experience managing marketing budgets and optimizing campaigns for ROI
• Excellent leadership and project management skills

Responsibilities

• Develop and execute digital marketing strategies including SEO, SEM, social media, email and content marketing to drive e-commerce sales
• Manage paid advertising campaigns across Google Ads and Facebook Ads to maximize ROI and KPIs
• Oversee social media strategy, content and brand messaging
• Analyze website traffic, conversion rates and customer behavior to identify trends and opportunities
• Lead and develop a team of marketing specialists and drive a high-performance culture

Skills

Digital marketing leadership

SEO

SEM

Social media marketing

Email marketing

Content marketing

Analytics

Budget management

Team leadership

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

About the Role

Our client is seeking an experienced and strategic Senior E-commerce Marketing Executive to spearhead their online growth initiatives from Richards Bay . This pivotal role involves crafting and executing cutting-edge marketing strategies across digital channels, with a strong emphasis on social media, SEO, and paid advertising to drive online sales and brand awareness. You will lead a team of marketing professionals, analyze performance data, and continuously innovate to maintain a competitive edge in the e-commerce landscape. This is an exceptional opportunity for a seasoned marketer to make a significant impact and drive substantial growth for a leading online retailer.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, and content marketing to drive e-commerce sales.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.) to maximize ROI and achieve key performance indicators (KPIs).
• Oversee the social media strategy, ensuring engaging content, community growth, and effective brand messaging.
• Analyze website traffic, conversion rates, and customer behavior data to identify trends and opportunities for improvement.
• Lead, mentor, and develop a team of marketing specialists, fostering a collaborative and high-performance culture.
• Stay abreast of the latest digital marketing trends and technologies, recommending and implementing new strategies.

Requirements

• Minimum of 5 years of experience in e-commerce marketing , with a proven track record of success in driving online sales growth.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills with proficiency in Google Analytics and other marketing analytics tools.
• Experience managing marketing budgets and optimizing campaigns for maximum ROI.
• Excellent leadership, communication, and project management skills.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work environment, offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Generous annual leave and professional development allowances.
• Opportunity to shape the future of a leading e-commerce brand.