Senior DTC Creative Strategist – Meta Ads

Shiny Wipes; South Africa; On-site; ZAR 557,000 - 1,114,000; Full time

Benefits offered by this job

$3,000–$6,000 USD/month base, depends​

Performance-based bonus

Work with founders and creative team

Ownership over growth levers

Long-term growth opportunity

US market focus

Significant advertising spend and test

Job summary

Shiny Wipes is hiring an experienced Performance Creative Strategist to lead the creative strategy behind our 8-figure DTC brand serving the US market. You’ll own research, ideation, scripting, briefing, analysis and iteration, with a heavy focus on Meta Ads and direct-response creative.

This role is performance-driven, not traditional branding. You’ll turn customer insights into winning concepts, rely on data to decide what to test next, and collaborate closely with the founders and our

Qualifications

• 3+ years of hands-on performance creative experience
• Deep Meta Ads experience with CAC, ROAS, CTR, CVR, CPM, Hook Rate, Hold Rate
• Strong knowledge of direct-response copywriting, consumer psychology, hooks, awareness levels, objections, offers, storytelling, and VSL structures
• A proven track record — show creatives you’ve personally strategized with performance context
• Experience turning customer and competitor research into new marketing angles and concepts
• An AI-native workflow — actively use modern AI tools for research, ideation, scripting, analysis, or production
• Excellent written and spoken English, including US market advertising copy
• High ownership: independent and proactive

Responsibilities

• Develop winning creative concepts and direct-response ad concepts for Meta

Skills

Performance Creative

Meta Ads

Direct-response copywriting

AI-native workflow

English proficiency

Ownership mindset

Job description

We're looking for an experienced Performance Creative Strategist to join our team and help drive the creative strategy behind a fast-growing 8-figure DTC brand.

You’ll own the process from research and ideation to scripting, briefing, analysis, and iteration, with a heavy focus on Meta Ads and direct-response creative.

This is not a social media or traditional brand marketing role. We're looking for someone who understands why ads convert, knows how to turn customer insights into winning concepts, and uses performance data to decide what we should test next.

Who Are We?

We're the team behind Shiny Wipes, a fast-growing DTC cleaning brand primarily serving the US market.

Over the last few years, we've scaled to 8 figures in revenue through e-commerce and performance marketing and we're just getting started.

We're a lean, international team that moves fast, tests aggressively, and gives talented people real ownership. Creative is one of our biggest growth levers, and we're looking for another experienced strategist to help us take it to the next level.

What You'll Be Doing

• Develop winning creative concepts: Create new angles, hooks, scripts, offers, and direct-response ad concepts primarily for Meta.
• Research customers & competitors: Turn reviews, comments, Reddit, competitor ads, market trends, pain points, desires, and objections into new creative opportunities.
• Script & brief ads: Develop clear briefs for UGC, product demos, VSL-style creatives, testimonials, statics, advertorial concepts, and more.
• Deliver volume + quality: Produce approximately 15–20+ high-quality creative concepts/briefs per week.
• Analyze performance: Use Meta data to understand why creatives win or lose and turn those insights into iterations and new concepts.
• Work with our creative team: Collaborate directly with our founders, media buyers, editors, designers, and content creators.
• Improve our creative system: Help us continuously improve how we research, produce, test, and iterate advertising creative.

What We’re Looking For

• 3+ years of hands-on performance creative experience, ideally with DTC/e-commerce brands selling physical products or at a performance creative agency.
• Deep Meta Ads experience and a strong understanding of metrics such as CAC, ROAS, CTR, CVR, CPM, Hook Rate, and Hold Rate.
• Strong knowledge of direct-response copywriting, consumer psychology, hooks, awareness levels, objections, offers, storytelling, and VSL structures.
• A proven track record — you can show us creatives you’ve personally strategized and explain the thinking and performance behind them.
• Experience turning customer and competitor research into new marketing angles and concepts.
• An AI-native workflow — you actively use modern AI tools for research, ideation, scripting, analysis, or creative production.
• Excellent written and spoken English, including the ability to write advertising copy for the US market.
• High ownership: You don't need someone constantly telling you what to do next.

This Role Probably Isn't For You If...

• Your background is mainly organic social media, community management, or traditional branding.
• You've never created performance creative for paid Meta campaigns.
• You don't have meaningful DTC/e-commerce experience.
• You care more about making ads look beautiful than making them perform.
• You're looking for a slow-moving corporate environment.

What We Offer

• $3,000–$6,000 USD/month base, depending on experience and expertise
• Performance-based bonus on top of your base compensation
• Work on a fast-growing 8-figure DTC brand
• Meaningful advertising spend and the ability to continuously test your ideas
• Work directly with the founders and creative team
• Significant ownership over one of our most important growth levers
• Long-term opportunity to grow into greater responsibility as the company scales