Creative Strategist

HEIR DIGITAL; Cape Town; Remote; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Fully remote work

Direct access to leadership

Ownership of accounts

Job summary

Heir Digital, a Cape Town-born, fully remote performance marketing agency, is hiring a Creative Strategist to turn research and ad data into creative that sells. You’ll own the creative strategy across client accounts, write briefs, script videos and plan tests while reading Meta Ads data to guide optimization.

You’ll collaborate with media buyers, editors and designers, presenting thinking to clients and seeking opportunities beyond ads to improve performance.

Qualifications

• Hands-on experience in creative strategy for paid social, ideally on DTC or e-commerce brands, agency or in-house.
• Solid working knowledge of Meta Ads: campaigns, testing, metrics and uploading ads.
• Portfolio of ads you’ve briefed or scripted with performance context.
• Sharp read on consumer psychology: turning insights into hooks.
• Strong writing skills: briefs, scripts, authentic copy.
• Proficient researcher who learns new product/audience quickly.
• Commercial awareness: CPA, ROAS and margins matter; creativity must convert.
• Confident communication with clients and team.
• Organisation and time management under pressure.
• Proactive mindset: identify problems, propose solutions, own results.

Responsibilities

• Owning the creative strategy across a portfolio of client accounts from research to testing rounds.
• Digging into brand, product and customer insights until buyer motivation is clear.
• Generating ad concepts: angles, hooks, offers and testable formats.
• Writing clear, structured briefs for editors, designers and UGC creators.
• Scripting video ads: hooks, body, proof and CTA for various formats.
• Planning creative testing with media buyers to answer specific questions.
• Reading Meta Ads Manager data to decide iterations, scale or kill.
• Reviewing creatives before live deployment and giving precise feedback.
• Presenting creative thinking to clients and reporting learnings.
• Identifying opportunities beyond ads on landing pages and funnels.
• Sharing wins and learnings with the wider team to sharpen performance.

Skills

Creative strategy

Paid social

Meta Ads knowledge

Ad scripting

Writing briefs

Researcher

Commercial awareness

Client communication

Time management

Twitter/TikTok/Google ads familiarity

Tools

AI tools

Editing/design basics

Job description

Heir Digital is a Cape Town-born, fully remote performance marketing agency. We run paid

media across Meta and Google for DTC and e-commerce brands, plus a growing list of

SaaS and fintech clients, and we hold ourselves to one measure: did the work grow the

business.

We're hiring a Creative Strategist to turn research and ad data into creative that sells.

You’ll find the angle, write the brief, shape the script, and then read the numbers to work

out what to make next.

You’ll sit between our media buyers, our editors and designers, and our clients, making

sure every ad that goes live has a clear reason to exist and a clear test behind it.

If you can look at a Meta ad and tell us why it’s working (or why it isn’t), and you get a kick

out of fixing it, keep reading.

What you’ll be doing:

• Owning the creative strategy across a portfolio of client accounts, from first research to the next round of tests.
• Digging into the brand, product and customer: reviews, comments, competitor ads, the Meta Ad Library, landing pages and sales data, until you know what makes the buyer tick.
• Generating ad concepts grounded in that research: angles, hooks, offers and formats worth testing
• Writing clear, structured briefs that editors, designers and UGC creators can run with first time, without a back-and-forth.
• Scripting video ads: hooks, body, proof and CTA, for UGC, founder-led, statics, carousels and motion.
• Planning creative testing with our media buyers, so every batch of ads answers a specific question.
• Reading the data in Meta Ads Manager (hook rate, hold rate, CTR, CPA, ROAS) to judge what’s working and decide what to iterate, scale or kill.
• Reviewing creative before it goes live and giving sharp, specific feedback to the production team.
• Presenting creative thinking to clients: explaining the why behind concepts, reporting on what we learnt, and recommending what’s next.
• Thinking beyond the ad: flagging opportunities on landing pages, offers and the wider funnel when they’re holding performance back.
• Sharing wins and learnings with the wider team so the whole agency gets sharper.

What we’re looking for:

• Hands-on experience in creative strategy for paid social, ideally on DTC or e-commerce brands, agency or in-house.
• A solid working knowledge of Meta Ads: how campaigns and creative testing are structured, and which metrics tell you what, as well as how to upload ads.
• A portfolio of ads you’ve briefed or scripted, with a story about how they performed.
• A sharp read on consumer psychology: you can turn a customer insight into a hook that stops the scroll.
• Strong writing skills: clear briefs, punchy scripts, and copy that sounds like a person.
• A proficient and efficient researcher: you get up to speed on a new product, market or audience fast and identify exactly what matters.
• Commercial awareness: you understand CPA, ROAS and margin, and that great-looking creative still has to convert.
• Confident communication with clients and the team members.
• Organisation and time management under pressure: you can juggle multiple accounts, tasks and deadlines without compromising on quality.
• A proactive mindset: you spot the problem, bring the solution, and take accountability of the result.
• Bonus points for experience on TikTok or Google (YouTube) creative, working with UGC creators, basic editing or design skills, or using AI tools in your creative workflow.

Why you’ll love working here:

• Fully remote: work from wherever you do your best thinking
• Real ownership: you’ll be trusted with accounts and creative decisions, not handed a playbook to follow (all though you will have our entire team to guide and help you until you feel comfortable).
• Range: DTC, e-commerce, SaaS and fintech brands across Meta & google, so you’ll never be stuck on one account, one product, or one format.
• Direct access to leadership: you’ll work closely with our Creative Director and senior strategists, and your ideas will shape how we work.
• A team that cares about results: work with 15 people who move fast, think commercially and set the bar high.
• Room to grow: as the agency scales, so do your accounts, your responsibility and your role.
• Constant learning: you’ll see a lot of ads, a lot of data and do a lot of tests, which is the fastest way to improve your skills.