Senior Creative Strategist

Huzzle.com; South Africa; Remote; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully Remote: Work from anywhere

Connect with high-performing professionals

Receive guidance before and after placement

Tailored Compensation

Job summary

A leading recruitment platform is seeking a Creative Strategist in South Africa. The role focuses on optimizing paid social performance across multiple accounts through a data-driven creative system. Duties include analyzing performance metrics, designing creative testing frameworks, and collaborating with media buyers. Ideal candidates have experience in performance marketing and tools like Meta Ads Manager. Enjoy the benefit of working remotely with international teams, a tailored compensation structure, and ongoing support.

Qualifications

• Proven experience improving paid social performance through creative strategy.
• Strong analytical ability with hands‑on experience using Meta Ads Manager metrics.
• Ability to identify patterns across multiple accounts, not just single brands.
• Ability to clearly explain why an ad works or fails using data.
• Experience writing detailed creative briefs for video production teams.
• Strong understanding of consumer psychology and buying triggers.
• Ability to identify patterns across multiple accounts, not just single brands.
• Clear, structured communication skills.
• High ownership mindset and accountability for performance outcomes.
• Familiarity with Notion, Google Sheets and AI tools for creative optimization.

Responsibilities

• Analyse performance across multiple accounts using metrics.
• Diagnose why creatives succeed or fail based on data.
• Design and execute structured creative testing frameworks.
• Identify emotional drivers behind high-performing ads.
• Write detailed, production-ready creative briefs for video teams.
• Develop scalable systems to shorten fatigue cycles and improve consistency.
• Continuously iterate creatives based on performance insights and testing results.
• Extract and document winning patterns across multiple accounts and industries.
• Collaborate with media buyers and production teams to align strategy with execution.
• Build and maintain a repeatable, data-backed creative engine.

Skills

Improving paid social performance

Analytical ability

Creative strategy

Consumer psychology understanding

Clear communication

High ownership mindset

Cross-account analysis

Communication

Ownership

Internal testing frameworks

Tools

Meta Ads Manager

Google Sheets

Notion

AI tools (ChatGPT, Claude)

Claude

Job description

About Huzzle

At Huzzle, we connect exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from high-growth startups to established digital brands across SaaS, eCommerce, MarTech, FinTech, and online services. Unlike traditional outsourcing agencies, we place you directly with a client where you are hired in-house as a valued team member.

Role Type

Full-time

Engagement

Independent Contractor

Job Summary

We're hiring a Creative Strategist (remote sales & marketing role) to build and optimize a data-driven creative system that improves paid social performance across multiple home improvement accounts.

This is a high-impact, performance-led role sitting between performance data and creative production. You will not manage ads or edit videos—instead, you will diagnose performance, design structured creative tests, and develop scalable frameworks that consistently improve CPL and account stability.

This role is ideal for someone experienced in remote paid social jobs, Meta ads creative strategy, and performance marketing systems.

Key Responsibilities

• Analyse performance across multiple accounts using metrics such as CTR, hook rate, thumb stop rate, watch time, frequency, and CPL trends
• Diagnose why creatives succeed or fail based on data—not opinion
• Design and execute structured creative testing frameworks (hooks, angles, CTAs, formats)
• Identify emotional drivers (esteem, safety, status, transformation) behind high-performing ads
• Write detailed, production-ready creative briefs for video teams
• Develop scalable systems to shorten fatigue cycles and improve consistency
• Continuously iterate creatives based on performance insights and testing results
• Extract and document winning patterns across multiple accounts and industries
• Collaborate with media buyers and production teams to align strategy with execution
• Build and maintain a repeatable, data-backed creative engine

Requirements

Must-Have Skills & Experience

• Proven experience improving paid social performance through creative strategy
• Strong analytical ability with hands‑on experience using Meta Ads Manager metrics
• Experience building structured creative testing frameworks
• Ability to clearly explain why an ad works or fails using data
• Experience writing detailed creative briefs for video production teams
• Strong understanding of consumer psychology and buying triggers
• Ability to identify patterns across multiple accounts, not just single brands
• Clear, structured communication skills
• High ownership mindset and accountability for performance outcomes
• Tools: Meta Ads Manager, Google Sheets, Notion, AI tools (ChatGPT, Claude)
• Internal creative testing frameworks

Nice-to-Have

• Experience in performance marketing agencies (especially home improvement or local services)
• Familiarity with market sophistication & awareness levels
• Experience working in high-volume creative environments
• Knowledge of first‑party data and creative‑led targeting strategies
• Experience using tools such as Notion, Google Sheets, ChatGPT, Claude
• Ability to develop unique mechanisms and differentiated messaging angles

Benefits

• Fully Remote: Work from anywhere with international teams
• Peer Community: Connect with high‑performing professionals in our network
• Ongoing Support: Receive guidance from Huzzle before and after placement
• Tailored Compensation: Salaries vary by client and candidate preference — we'll match you with options that fit your goals