Creative Strategist (Performance)

Wuffes; South Africa; À distance; ZAR 1 500 000 - 2 001 000; Plein temps

Résumé du poste

Wuffes is seeking a Creative Strategist (Performance) to turn data into scroll-stopping creative at scale. You’ll work with a pod and a video editor to manage weekly ad briefs and scripts across Meta, AppLovin, TikTok, and other paid channels.

You’ll bring 3+ years in performance-focused creative strategy, strong scripting ability, and a data-driven mindset to drive new winners while embedding AI tools to accelerate briefs and learnings.

Qualifications

• 3+ years in performance-focused creative strategy.
• High-volume scripting delivering multiple briefs weekly to deadline.
• Commercial creativity and ability to read thumbstop, CTR, CPA and ROAS.

Responsabilités

• Deliver weekly sprint of scripts and briefs across video, static, UGC and AI formats.
• Produce a mix of new concepts and iterations on top performers with monthly winners.
• Review performance data weekly and translate results into briefs for the next sprint.
• Build a structured creative testing framework for hooks, angles, personas and formats.

Connaissances

Performance strategy

Scripting

Data fluency

AI in workflow

Supplements experience

Outils

LLMs

AI video tools

Description du poste

Location: Global - Fully remote
Reporting to: Creative Team Lead
Role type: Contract / Full-time

As Creative Strategist (Performance) at Wuffes, you’ll sit within the Creative team in Growth Marketing, turning data and customer insight into scroll-stopping creative at scale. Paired with a dedicated video editor in a pod, you’ll own the weekly flow of ad briefs and scripts for our supplement range across Meta, AppLovin, TikTok and other paid channels. Success is a reliable weekly sprint of high-quality concepts, a steady stream of new winners, and AI built into how we brief, script and learn.

This role is perfect for a creative thinker with a sharp commercial mindset: someone who can turn data and insights into scroll-stopping creative strategies, and work closely with design, growth, and brand teams to bring them to life.

Your responsibilities:

• Deliver your pod's full weekly sprint of scripts and briefs on time, every week, across video, static, UGC and AI formats.

• Produce a consistent mix of net-new concepts and iterations on top performers, with at least one new winning concept in testing each month.

• Review performance data weekly with our Growth team, and turn results into clear next-step briefs within the same sprint.

• Build and run a structured creative testing framework for hooks, angles, personas and formats, with learnings documented and shared each week.

• Embed AI across your workflow for research, scripting, briefing and automation, with measurable time saved per brief within your first 90 days.

• Run your pod with your paired video editor: clear briefs, quick feedback, no bottlenecks, and assets shipped to deadline.

• Brief creator partnerships and external partners on UGC and creator content, making sure every brief is on-strategy and compliant.

• Bring the creative voice into Growth, Brand and Design discussions so that performance work stays on-brand.

What you bring:

• 3+ years in performance-focused creative strategy, in-house or agency, ideally in DTC or e-commerce, with a portfolio of ads you scripted or briefed that scaled on Meta and/or TikTok, backed by metrics.

• High-volume scripting: evidence of delivering multiple scripts and briefs every week to deadline, without quality slipping.

• Commercial creativity and data fluency: you create scroll-stopping ideas, can explain why an ad will work before it goes live, and read thumbstop, hold rate, CTR, CPA and ROAS with confidence to shape the next brief.

• Hands-on AI in your workflow: you have actively used AI tools (LLMs, AI video or image tools, automations) in scripting, briefing or production and build repeatable processes, not one-off prompts. Awareness alone isn't enough.

• Supplement, health or regulated category experience: you have written compliant, claims-led copy, ideally for supplements, wellness or pet, without losing punch.

• Clear briefing and collaboration: you write briefs that creators, editors and agencies can run with first-time, lead your pod with a dedicated video editor, and work smoothly with cross-functional teams.

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.