Senior Digital Strategy Planner

Switch Consultants; Durban; On-site; ZAR 500,000 - 800,000; Full time

Job summary

Switch Consultants is seeking a Senior Digital Strategy Planner in Durban to drive digital strategy within integrated brand and communication plans. You will translate lead agency strategies into actionable digital playbooks and campaign roadmaps.

The role requires 6–8 years of experience in digital and brand strategy, with strong data background and expertise across SEO, SEM, and SMM. You will lead strategic client workshops and help shape cross‑channel campaigns.

Qualifications

• 6–8 years experience in communication strategy and digital strategy.
• Strong data background and associated qualifications and certificates.
• Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals.
• Ability to communicate strategic recommendations to diverse audiences.

Responsibilities

• Generate and lead all strategic and creative client workshops.
• Lead integrated, multi‑platform marketing campaigns.
• Interpret KPIs and measure success in brand, digital or social campaigns.
• Collaborate with creative teams to develop concepts and campaigns.

Skills

Digital strategy

Data analysis

Campaign planning

Workshops facilitation

Synthesis of research into insights

Tools

SEO tools

SEM

SMM tools

Job description

About the job Senior Digital Strategy Planner

Digital Strategist skilled in digital strategy within the context of an integrated brand and

communication strategy (6-8 years).

Digital strategy translating lead agency communication strategies across the

Developed annual digital playbooks & campaign strategies together with roll-out plans,

measurement & reporting.

Developed Brand Positioning Strategies across a range of categories and industries

Deep understanding of individual digital channels (SEO, SEM SMM) and how they all

work together.

Generate and lead all strategic and creative client workshops

Understanding of Paid, owned & earned media, implementation and optimisation

tactics.

Strong data background and associated qualifications and certificates

Experience in digital, social & brand strategy and knowledge of how to leverage

them to achieve marketing goals.

Can clearly and persuasively communicate strategic recommendations to internal

and external audiences with variable levels of understanding.

Experience helping to lead integrated, multi-platform marketing campaigns.

Understanding of KPIs and how best to measure success in brand, digital or social

A grasp of how business, brands and consumers interact.

Facility with interpreting research, the difference between an observation and an

insight, and how to best apply them to marketing strategies.

Experience in synthesis of research and business data into insights and idea

generation.

Ability to collaborate with creative team in developing concepts and campaigns.

Anticipates and develops solutions to client needs and problems.

Planning and Implementing:

Market and Consumer Trends

Trend Forecast

Strategic Insights

Matric

Minimum of 6-8 years experience in communication strategy and digital strategy