Senior Digital PR Lead - Sandton Growth & Backlinks

Placements24; Sandton; On-site; ZAR 480,000 - 800,000; Full time

Benefits offered by this job

Salary bonuses

Prime Sandton location

Professional development

Health insurance

Retirement plan

PR/SEO tools

Team events

Collaborative culture

Job summary

Placements24 is seeking a Senior Digital PR Executive in Sandton to lead digital PR campaigns, build media relationships, and drive online visibility. You will craft compelling content, secure high-quality backlinks, and work closely with SEO and content teams to align strategies.

The ideal candidate has 4+ years in digital PR/SEO, excellent communication, and a data-driven approach to campaign planning. Join a dynamic team in a prime Sandton location with opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum of 4 years of experience in digital PR, SEO, or online content marketing.
• Proven track record of executing successful digital PR campaigns and securing valuable backlinks.
• Strong understanding of SEO principles, content marketing, and online media landscape.
• Excellent written and verbal communication skills, with strong pitching and storytelling abilities.
• Proficiency in using digital PR tools, SEO software, and analytics platforms.
• Experience in building and nurturing relationships with online influencers and media.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Creative thinking and a data-driven approach to campaign planning.
• Familiarity with social media marketing is a plus.

Responsibilities

• Develop and execute innovative digital PR strategies to enhance online visibility and SEO performance.
• Build and maintain strong relationships with online journalists, bloggers, influencers, and digital media outlets.
• Create compelling digital content, including outreach pitches, guest posts, and infographics.
• Secure high-quality backlinks and media mentions from reputable online sources.
• Monitor online conversations, brand mentions, and digital PR campaign performance.
• Analyse campaign results and provide detailed reports with actionable insights.
• Collaborate with SEO and content marketing teams to ensure integrated strategies.
• Identify new digital PR opportunities and trends.
• Manage and grow the brand's online reputation.
• Stay updated on search engine algorithms and digital marketing best practices.

Skills

Digital PR

SEO

Content marketing

Backlink building

Media relations

Influencer outreach

Storytelling

Pitching

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Digital PR tools

Analytics platforms

Job description

Placements24 is seeking a Senior Digital PR Executive in Sandton to lead digital PR campaigns, build media relationships, and drive online visibility. You will craft compelling content, secure high-quality backlinks, and work closely with SEO and content teams to align strategies.

The ideal candidate has 4+ years in digital PR/SEO, excellent communication, and a data-driven approach to campaign planning. Join a dynamic team in a prime Sandton location with opportunities for growth.