Hybrid Senior Digital PR & SEO Strategist

Placements24; Polokwane; Hybrid; ZAR 480,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Retirement savings plans

Hybrid work model

Professional development and training

Job summary

Placements24 seeks a Senior Digital PR Specialist to enhance online visibility, reputation, and search rankings. You will build relationships with publishers, bloggers, and influencers, craft digital content, and lead link-building initiatives from our Polokwane office.

The role requires SEO knowledge, strong content marketing skills, and a proven ability to generate high-quality backlinks. A hybrid work setup in Polokwane is offered.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 4–6 years in digital PR, link building, or online content marketing.
• Proven track record of acquiring high-quality backlinks and improving visibility.

Responsibilities

• Develop and execute innovative digital PR strategies to improve online visibility and brand reputation.
• Identify and build relationships with online journalists, bloggers, influencers, and website owners.
• Create and pitch engaging digital content, press releases, and guest articles to secure backlinks.
• Conduct keyword research and competitor analysis to inform digital PR and content strategies.
• Collaborate with the SEO team to align PR with SEO goals.
• Monitor online mentions, track campaign performance, and report on key metrics.

Skills

Digital PR

SEO

Content marketing

Link building

Copywriting

Public relations

Networking

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

SEMrush

Ahrefs

Google Analytics

Job description

Placements24 seeks a Senior Digital PR Specialist to enhance online visibility, reputation, and search rankings. You will build relationships with publishers, bloggers, and influencers, craft digital content, and lead link-building initiatives from our Polokwane office.

The role requires SEO knowledge, strong content marketing skills, and a proven ability to generate high-quality backlinks. A hybrid work setup in Polokwane is offered.