Senior Digital PR & Strategy Lead

Placements24; Midrand; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Health benefits

Professional development opportunities

Performance-based bonus

Job summary

Placements24 in Midrand, Gauteng, seeks a Senior Public Relations Manager to lead our digital communications strategy. You will shape the brand narrative across all digital channels, work with marketing, social media, and executives to align PR with business goals, and manage crisis communications when needed.

The ideal candidate has 5–7 years of PR experience with a strong emphasis on digital media, storytelling, and online reputation management, in a fast-paced environment.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• 5–7 years of experience in public relations with a digital focus and online reputation management.
• Proven ability to develop and execute digital PR campaigns and crisis communications plans.

Responsibilities

• Develop and implement digital PR strategies to enhance brand visibility and reputation.
• Manage online media relations, pitching stories to digital journalists, bloggers, and influencers.
• Create press releases, advisories, blogs, and other digital content for publication.
• Monitor online conversations and media coverage; identify opportunities and respond to crises.
• Analyze campaign performance and provide reports with actionable insights and recommendations.
• Build relationships with media contacts and industry stakeholders in the Midrand area and beyond.
• Collaborate with marketing, social media, and executive teams to align PR with business goals.
• Oversee social media engagement from a PR perspective to maintain brand consistency.

Skills

Digital PR

Media relations

Crisis communications

Storytelling

Social media proficiency

CMS proficiency

PR monitoring tools

Education

Bachelor's degree in Public Relations/Communications/Marketing/Journalism

Tools

Cision

Meltwater

Hootsuite

Job description

Placements24 in Midrand, Gauteng, seeks a Senior Public Relations Manager to lead our digital communications strategy. You will shape the brand narrative across all digital channels, work with marketing, social media, and executives to align PR with business goals, and manage crisis communications when needed.

The ideal candidate has 5–7 years of PR experience with a strong emphasis on digital media, storytelling, and online reputation management, in a fast-paced environment.