Senior Digital Marketing Strategist (Remote)

Placements24; Gqeberha; Hybride; ZAR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Fully remote work

Online training and development

Résumé du poste

Placements24 is seeking a Senior Digital Marketing Strategist for a fully remote role. You will develop and execute innovative campaigns spanning SEO, SEM, social media, content, and email marketing to grow brand awareness and engagement.

The ideal candidate has at least 5 years in digital marketing strategy, strong analytics, and proficiency with tools like Google Analytics and SEMrush. You will collaborate with cross-functional teams to drive results in a remote-first environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A minimum of 5 years of proven experience in digital marketing strategy and execution.
• Proven success across SEO, SEM, social media, and email campaigns.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, or similar.
• Excellent understanding of content marketing principles and social media best practices.
• Proficiency in creating engaging marketing copy and understanding of brand positioning.
• Experience with marketing automation platforms is a plus.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.

Responsabilités

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Manage and optimize SEO, SEM, social media, content marketing, and email marketing campaigns.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Analyze campaign performance data, generate insights, and provide actionable recommendations for improvement.
• Create compelling and engaging marketing content for various digital platforms.
• Collaborate with design, content, and product teams to ensure brand consistency.
• Manage digital advertising budgets and allocate resources effectively.
• Stay updated with the latest digital marketing tools, technologies, and best practices.
• Report on campaign performance to senior management.
• Drive audience engagement and build strong online communities.

Connaissances

Digital marketing strategy

SEO

SEM

Social media

Content marketing

Email marketing

Analytics

Copywriting

Project management

Formation

Bachelor's degree in Marketing/related field

Outils

Google Analytics

SEMrush

Google Ads

Facebook Ads Manager

Description du poste

About the Role

Our client, a dynamic entertainment company, is looking for a results-driven Senior Digital Marketing Strategist to join their team. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for developing and executing innovative digital marketing campaigns to promote our diverse range of entertainment products and events. Your strategic vision will drive brand awareness, audience engagement, and lead generation across various online channels. We are seeking a creative thinker with a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, and email marketing. The ideal candidate thrives in a fast-paced, remote-first environment and possesses excellent analytical and communication skills. You will collaborate with cross-functional teams to ensure cohesive brand messaging and impactful campaign delivery. Your role will be pivotal in expanding our market reach and maximizing our digital presence. We are committed to fostering a culture of innovation and providing our team members with the tools and support needed to succeed in a remote setting. This is a fantastic opportunity to make a significant impact in the entertainment industry while enjoying the flexibility of remote work.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Manage and optimize SEO, SEM, social media, content marketing, and email marketing campaigns.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Analyze campaign performance data, generate insights, and provide actionable recommendations for improvement.
• Create compelling and engaging marketing content for various digital platforms.
• Collaborate with design, content, and product teams to ensure brand consistency.
• Manage digital advertising budgets and allocate resources effectively.
• Stay updated with the latest digital marketing tools, technologies, and best practices.
• Report on campaign performance to senior management.
• Drive audience engagement and build strong online communities.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A minimum of 5 years of proven experience in digital marketing strategy and execution.
• Demonstrated success in managing and optimizing various digital marketing channels (SEO, SEM, Social Media, Email).
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, or similar.
• Excellent understanding of content marketing principles and social media best practices.
• Proficiency in creating engaging marketing copy and understanding of brand positioning.
• Experience with marketing automation platforms is a plus.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Excellent communication, presentation, and interpersonal skills.
• A proactive approach to problem-solving and a passion for the entertainment industry.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement offering ultimate flexibility.
• Opportunity to shape the digital presence of a growing entertainment company.
• Access to online training and professional development resources.
• Collaborative and supportive remote team culture.
• Contribution to exciting marketing campaigns within the arts and entertainment sector.