Senior Digital Marketing Strategist — E‑commerce Growth

Time Personnel; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Time Personnel is seeking a senior digital marketing leader to own the strategy across multiple brands in a dynamic e‑commerce portfolio. You will craft annual and seasonal plans, drive online revenue growth, optimise paid search and social campaigns, and manage budgets with a data‑driven approach.

You will build content pipelines, manage feeds and reports, and collaborate on cross‑brand opportunities while ensuring distinct identities and compliant tracking.

Qualifications

• Matric or equivalent qualification.
• 5–8 years' digital marketing experience, ideally within e-commerce/online retail.
• At least 2 years of managing the full digital marketing function for a brand or portfolio.
• Experience managing an annual marketing budget.
• Proven ability to demonstrate results by brand and channel.
• Hands‑on Google Ads and Merchant Center experience.
• Strong Meta advertising experience.
• Experience building content pipelines and working with creators.
• Experience managing email flows with Klaviyo.
• Knowledge of GA4 and tag management.
• Experience developing and managing an SEO strategy.
• Ability to build campaigns, write copy, manage feeds and produce reports.

Responsibilities

• Own the digital marketing strategy for each brand and the portfolio.
• Develop annual and seasonal marketing plans.
• Audit performance and prioritise improvements based on commercial impact.
• Own online revenue growth while managing acquisition costs and profitability.
• Monitor MER, CAC, contribution and channel performance; act on data.
• Define brand roles and positioning within the market.
• Prevent brands from competing against each other in paid search.
• Structure accounts, feeds and customer lists by brand.
• Collaborate to share content across brands while maintaining distinct identities.
• Personally manage Google Ads and Google Merchant Center.
• Build and optimise campaign structures, product feeds and Shopping activity.
• Test Performance Max and other opportunities.
• Conduct regular search-term analysis and keep campaigns hygienic.
• Manage budgets and pacing based on weather, stock, seasonality.
• Test Microsoft Ads when justified.
• Own Meta advertising from strategy to execution.
• Establish a regular creative testing programme and use data to guide decisions.
• Develop first‑party audiences and leverage reviews and user content.
• Manage content calendars and asset production against plans.
• Set and manage the SEO strategy for each brand.
• Develop keyword strategies and track performance against targets.
• Coordinate technical SEO with Head of Digital.
• Build and optimise email flows (welcome, abandon cart, post‑purchase, replenishment, win‑back).
• Own monthly campaign calendars and segmentation.
• Ensure activity complies with UK consent requirements.
• Ensure accurate tracking across GA4, tag management and consent mode.
• Maintain a clear attribution/performance view.
• Set weekly priorities and provide briefs.
• Brief freelancers/creators against measurable outcomes.
• Develop playbooks and repeatable processes for core activities.

Skills

Digital marketing

Budget management

Brand management

Analytics/data-driven

E-commerce

Google Ads

Facebook/Meta advertising

Content creation

Copywriting

Campaign management

Influencer content

SEO

Shopify/WooCommerce

Klaviyo

GA4

Tag management

Education

Matric or equivalent qualification

Tools

Google Ads

Google Merchant Center

Meta Ads Manager

Klaviyo

GA4

Tag Manager

Shopify

WooCommerce

Job description

Time Personnel is seeking a senior digital marketing leader to own the strategy across multiple brands in a dynamic e‑commerce portfolio. You will craft annual and seasonal plans, drive online revenue growth, optimise paid search and social campaigns, and manage budgets with a data‑driven approach.

You will build content pipelines, manage feeds and reports, and collaborate on cross‑brand opportunities while ensuring distinct identities and compliant tracking.