Digital Marketing Coordinator - Upington E-commerce Hub

Placements24; Upington; Hybrid; ZAR 180,000 - 240,000; Full time

Job summary

Placements24 is seeking a Creative and analytical Digital Marketing Coordinator to support its Upington, Northern Cape operations. You will execute campaigns across social media, email, and search, drive online traffic and engagement, and collaborate with the marketing team to maintain brand presence.

Ideal candidates are motivated, organized, and quick learners with a basic understanding of SEO, SEM, and web analytics (Google Analytics).

Qualifications

• Experience or internship in digital marketing or social media preferred.
• Basic understanding of SEO, SEM, social media marketing and email marketing.
• Proficiency with social media platforms and management tools.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to work in a hybrid work model in Upington.

Responsibilities

• Assist in developing and executing digital marketing campaigns across social, email and search.
• Create and manage engaging content for social platforms (Facebook, Instagram, etc.).
• Schedule posts and monitor social interactions; respond to comments/messages.
• Support email marketing campaigns deployment.
• Assist with SEO optimization of website content and listings.
• Monitor campaign performance and generate basic reports on key metrics.
• Conduct market research on digital trends and competitors.

Skills

Digital marketing

Social media management

Email marketing

SEO basics

Google Analytics

Education

Marketing or Communications degree (pursuing/completed)

Tools

Social media management tools

Web analytics tools

Job description

About the Role

Our client, a growing online retailer, is looking for a creative and analytical Digital Marketing Coordinator to join their team, supporting their operations in Upington, Northern Cape . This role will focus on executing digital marketing campaigns across various channels to drive online traffic, engagement, and sales. You will work closely with the marketing team to manage social media presence, assist with email marketing campaigns, and contribute to SEO efforts. The ideal candidate is a motivated individual with a keen interest in digital marketing, strong organizational skills, and the ability to learn quickly. This is an excellent opportunity for someone looking to build a career in digital marketing within the e-commerce sector in the Northern Cape region.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns across social media, email, and search engines.
• Manage and create engaging content for social media platforms (Facebook, Instagram, etc.).
• Schedule and monitor social media posts, responding to comments and messages.
• Support the creation and deployment of email marketing campaigns.
• Assist with SEO optimization of website content and product listings.
• Monitor campaign performance and generate basic reports on key metrics.
• Conduct market research on digital trends and competitor activities.
• Collaborate with internal teams to ensure brand consistency across all digital channels.
• Assist in website updates and content management.
• Stay updated on digital marketing best practices and emerging technologies.

Requirements

• Previous experience or relevant internship in digital marketing or social media management is preferred.
• Basic understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency in social media platforms and management tools.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team in a hybrid work model.
• Familiarity with Google Analytics or similar web analytics tools is a plus.
• A passion for digital marketing and e-commerce.
• Ability to adapt to a dynamic work environment in Upington, Northern Cape .
• Currently pursuing or recently completed a qualification in Marketing, Communications, or a related field.

Benefits

This role offers a competitive salary and the opportunity to gain hands‑on experience in digital marketing within a growing e-commerce business. You will be part of a supportive team and receive training to develop your skills in a hybrid work environment in Upington . Our client provides opportunities for professional growth and advancement in the digital marketing field. This is an exciting entry‑level role for aspiring digital marketers. We value enthusiasm and a willingness to learn.