Senior Digital Hospitality Marketing Manager

Placements24; Midrand; Hybride; ZAR 900 000 - 1 200 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Health insurance

Paid time off

Professional development

Remote-friendly environment

Retirement plan

Résumé du poste

Placements24 seeks a Senior Digital Hospitality Marketing Manager to lead our client's remote-first digital marketing strategy in the hospitality sector. You will own multi-channel campaigns, optimize ROI, and drive brand growth across SEO, SEM, social media, and content marketing.

The role requires data-driven decision making and collaboration with cross-functional teams across time zones. You will oversee campaigns, analyze performance, and stay ahead of industry trends, leveraging marketing

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• Master’s degree is a plus.

Responsabilités

• Develop and execute comprehensive digital marketing strategies across channels for hospitality.
• Manage online advertising campaigns to maximize ROI and KPIs.
• Analyze market trends and competitive landscape in hospitality and tourism.
• Create engaging content for website, blogs, social media and campaigns.
• Collaborate with sales and product teams to align marketing with roadmaps.

Connaissances

SEO

SEM

PPC

Social media marketing

Content marketing

Email marketing automation

Marketing analytics

CRM software

Formation

Bachelor's degree in Marketing/Business/Comm

Master's degree (advantage)

Outils

Google Analytics

Adobe Analytics

CMS platforms

Marketing automation platforms

Description du poste

About the Role Our client, a dynamic leader in the hospitality technology sector, is seeking an experienced and forward-thinking Senior Digital Hospitality Marketing Manager to join their rapidly growing, remote-first team. This pivotal role is designed for a strategic marketer who thrives in a virtual environment and possesses a deep understanding of the hospitality and tourism landscape. You will be instrumental in shaping and executing our client's digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This is an exceptional opportunity to make a significant impact within a company that is revolutionizing the guest experience through innovative solutions. The ideal candidate will be highly motivated, data-driven, and possess excellent communication skills to collaborate effectively with cross-functional teams across various time zones.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing, specifically tailored for the hospitality industry.
• Manage and optimize online advertising campaigns to maximize ROI and achieve key performance indicators.
• Conduct market research and competitive analysis to identify emerging trends and opportunities within the hospitality and tourism sector.
• Oversee the creation of engaging and high-quality marketing content, including website copy, blog posts, social media updates, and promotional materials.
• Analyze website traffic, campaign performance, and customer data to provide actionable insights and recommendations for continuous improvement.
• Collaborate with sales and product development teams to ensure marketing efforts align with business objectives and product roadmaps.
• Manage the digital marketing budget effectively, ensuring efficient allocation of resources.
• Stay abreast of the latest digital marketing tools, techniques, and best practices within the hospitality domain.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree is a plus.
• Minimum of 5-7 years of progressive experience in digital marketing, with a significant portion focused on the hospitality and tourism sector.
• Proven track record of successfully developing and executing digital marketing campaigns that have driven measurable results.
• Expertise in SEO, SEM, PPC, social media marketing, email marketing automation, and content management systems.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Experience with CRM software and marketing automation platforms.
• Demonstrated ability to work independently and manage multiple projects simultaneously in a remote setting.
• A proactive and results-oriented mindset with a passion for innovation in the hospitality technology space.

Benefits

• Competitive annual salary of R .
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and holiday schedule.
• Opportunities for professional development and continuous learning.
• Access to cutting-edge marketing tools and technologies.
• A supportive and collaborative remote work environment that fosters work-life balance.
• The chance to be part of a growing company making a real impact in the hospitality industry.
• Retirement savings plan with company matching contributions.