Senior Digital Experience Lead — SEO & PR

Incubeta; Cape Town; On-site; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Healthcare

Pension contributions

Gym memberships

Job summary

Incubeta seeks a Senior Digital Experience Executive to own end-to-end delivery of digital experience workstreams for a diverse client portfolio in South Africa. You will independently manage technical audits, ensure content is optimised, and drive performance across SEO and reactive PR.

You will leverage GA4, Search Console, and DX tools to uncover insights, deliver measurable value, and mentor junior colleagues while collaborating with senior leadership on Tier 1 accounts.

Qualifications

• Proven hands-on experience across technical SEO and reactive digital PR.
• Ability to run complex technical audits (crawling, indexing, site architecture) independently.
• Strong analytical skills using GA4 and Search Console.

Responsibilities

• Lead Integrated Technical Execution across SEO and reactive PR.
• Conduct deep-dive analysis of traffic and keyword trends.
• Mentor junior team members and drive client communication.

Skills

Technical SEO

Reactive PR

Analytics GA4

Client management

Tools

Screaming Frog

Google Search Console

Media databases

Job description

Incubeta seeks a Senior Digital Experience Executive to own end-to-end delivery of digital experience workstreams for a diverse client portfolio in South Africa. You will independently manage technical audits, ensure content is optimised, and drive performance across SEO and reactive PR.

You will leverage GA4, Search Console, and DX tools to uncover insights, deliver measurable value, and mentor junior colleagues while collaborating with senior leadership on Tier 1 accounts.