UK/SA - Senior Digital Experience Executive

Incubeta; Cape Town; On-site; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Healthcare

Pension contributions

Gym memberships

Job summary

Incubeta is seeking a Digital Experience Executive to own the flawless execution of digital experience workstreams, bridging the gap between foundational support and tactical management across SEO, reactive digital PR and content performance. You’ll lead complex audits with autonomy and ensure high-quality outreach for global audiences.

You will monitor trends, translate data into client narratives, mentor juniors, and champion AI tools to drive efficiency and commercial value for a diverse

Qualifications

• Hands-on experience across technical SEO and reactive digital PR with execution depth.
• Ability to lead complex technical audits (crawling, indexing, site architecture).
• Strong analytical skills using GA4 and Search Console to drive insights.
• Capability to translate data into clear client narratives and recommendations.
• Mentoring or supporting junior team members with ownership of timelines.

Responsibilities

• Bring deep executional expertise across SEO and reactive PR, ensuring content is optimised within a cohesive digital experience.
• Lead complex technical audits and diagnose issues related to crawling, indexing, and site architecture.
• Manage on-page optimisations and visibility workstreams across traditional search and discovery platforms.
• Monitor real-time news and perform reactive PR outreach with high-quality pitches for international/local outlets.
• Maintain client understanding of their business and identify content gaps affecting conversion.
• Partner with the Digital Experience Manager/Director on Tier 1 accounts to align execution with strategy.
• Mentor junior Executives and Associates, promoting AI/automation for efficiency while safeguarding quality.

Skills

Technical SEO

Reactive PR

Analytics

Tools

GA4

Google Search Console

Third-Party Research Tools

Job description

The Role

We're looking for a Digital Experience Executive to take full ownership of the flawless execution of digital experience workstreams, bridging the gap between foundational support and tactical management across search optimisation, reactive digital PR, and content performance.

You'll operate with a high degree of autonomy, managing complex technical audits alongside fast-paced media outreach. By monitoring real-time search trends and the media agenda, you'll ensure client digital footprints are both technically sound and narratively compelling.

This is a great opportunity for someone who enjoys owning technical and creative execution end-to-end, working with real autonomy, and using the full DX tool stack to uncover insights that drive commercial value for clients.

Key Responsibilities

Integrated Technical Execution

• Bring deep executional expertise across SEO and reactive PR, ensuring all content is optimised and integrated within a cohesive digital experience
• Independently lead complex technical audits, diagnosing issues related to crawling, indexing, and site architecture
• Manage on-page optimisations and visibility workstreams across traditional search and emerging discovery platforms
• Monitor the daily news agenda to identify newsjacking and reactive PR opportunities, executing high-quality outreach including media list building and drafting persuasive pitches for international and local outlets
• Maintain a proactive, client-first understanding of clients' businesses, industries, competitors, and relevant world news
• Support the development of organic growth roadmaps by identifying content gaps and user journey friction points that impact conversion

Data, Analysis & Reporting

• Conduct deep-dive analysis into traffic fluctuations and keyword trends using GA4, Google Search Console, and third-party research suites
• Own the tracking of all Digital PR and SEO activity, ensuring the wider team has full visibility of results against set KPIs at all times
• Assist in preparing client reports that translate technical data and media wins into clear business outcomes, focused on revenue and risk
• Stay up to date with industry trends and platform changes, reacting to these on relevant accounts
• Demonstrate strong innovation and a curious mindset across clients, sharing learnings with the wider team

Collaborative Delivery

• Partner closely with the Digital Experience Manager/Director on Tier 1 accounts to ensure tactical execution aligns with the high-level strategic vision
• Manage relationships with external partners, such as translation networks or freelance contributors, ensuring all deliverables meet quality and time standards
• Play an active role in client meetings, reporting on workstream progress and confidently explaining technical or creative recommendations
• Cultivate strong client relationships through clear, tailored communication and timely, prioritised responses aligned to their interests and urgency

Mentorship & Professional Development

• Act as a mentor for junior Executives and Associates, providing guidance on technical tasks and sharing best practices for outreach and analysis
• Champion the use of AI and automation tools (e.g. ChatGPT/Gemini) for workflow efficiency, while maintaining a critical eye on quality and accuracy
• Proactively seek to grow knowledge and develop professionally, acting on feedback from managers and other team members
• Consistently deliver high-quality results by effectively prioritising workloads and meeting deadlines with minimal managerial oversight

What We're Looking For

• Proven, hands-on experience across technical SEO and reactive digital PR, with genuine executional depth rather than oversight only
• Confidence running complex technical audits (crawling, indexing, site architecture) independently
• Strong analytical skills using GA4, Google Search Console, and third-party research/media tools
• A sharp eye for the news agenda and the judgement to spot and act on reactive PR opportunities quickly
• Experience translating technical or media data into clear, commercially relevant client narratives
• Some experience mentoring or supporting junior team members
• A proactive, low-supervision working style, with strong ownership of timelines and quality
• Genuine curiosity about AI, automation, and emerging discovery platforms, balanced with critical judgement on quality

Why Join Us

• Own technical and creative delivery across a varied, high-profile client portfolio
• Work with real autonomy on complex, fast-moving workstreams spanning SEO and digital PR
• Access the full DX tool stack, including Screaming Frog, GA4, and leading media databases
• Partner closely with senior Digital Experience leadership on Tier 1 accounts
• Clear progression path toward Digital Experience Manager

Our Package

Salary

We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.

Benefits

A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.

Policies

Forward-thinking policies designed to support a high-performance and balanced working culture.

Learning & Development

Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.