Senior Digital Delivery Lead

Wpp; Durban; On-site; ZAR 900,000 - 1,400,000; Full time

Job summary

WPP in Durban seeks an experienced Digital Lead to own the digital outcome end-to-end across the client portfolio and ensure digital strategy, planning, activation, optimisation and measurement are connected and delivered to a consistently high standard. The role acts as the central digital owner across the client team, translating briefs and objectives into clear digital strategies.

This is both strategic and operational leadership: you will lead senior client conversations while maintaining

Qualifications

• 7+ years' experience in digital media, digital marketing or integrated media.
• Strong understanding of the digital media ecosystem across Search, Social, Programmatic, Video and emerging digital channels.
• Experience managing complex, multi-channel digital campaigns.
• Strong understanding of digital planning, activation, optimisation and measurement.
• Strong client leadership and presentation skills.
• Ability to translate complex digital information into clear business recommendations.
• Strong project management and operational discipline.
• Experience working with specialist activation and analytics teams.
• Strong understanding of digital KPIs, measurement and performance optimisation.

Responsibilities

• Act as the senior digital point of contact for the client and internal client leadership team.
• Build strong relationships with key client stakeholders and become a trusted advisor on digital media and marketing.
• Translate business and marketing objectives into clear digital media strategies and actionable plans.
• Lead digital conversations across client meetings, planning sessions, performance reviews and business reviews.
• Proactively identify opportunities to improve digital effectiveness, innovation and business impact.
• Ensure digital recommendations are commercially grounded and connected to the client's wider communications strategy.
• Own the digital response to client briefs from initial briefing through to campaign activation.
• Interrogate briefs and ensure objectives, audiences, KPIs, budgets, timelines and deliverables are clearly defined.
• Work closely with Strategy and Planning teams to develop integrated digital recommendations.
• Determine the appropriate role of channels across the consumer journey.
• Ensure clear strategic rationale exists behind channel selection, investment allocation, audience strategy and measurement.
• Translate strategy into clear direction for specialist activation teams.

Skills

Digital leadership

Client leadership

Digital strategy

Campaign management

Presentation skills

Stakeholder management

PMO experience

Tools

GMP

Meta Ads

TikTok Ads

Job description

WPP in Durban seeks an experienced Digital Lead to own the digital outcome end-to-end across the client portfolio and ensure digital strategy, planning, activation, optimisation and measurement are connected and delivered to a consistently high standard. The role acts as the central digital owner across the client team, translating briefs and objectives into clear digital strategies.

This is both strategic and operational leadership: you will lead senior client conversations while maintaining