Senior Digital Content Writer

Placements24; Noord-Kaap; On-site; ZAR 480,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement plan

Generous PTO

Professional development

Team environment

Job summary

Placements24 in Kimberley seeks a Senior Digital Content Writer to craft narratives and copy for websites, blogs, social media, email campaigns, and marketing collateral. You will optimize content for SEO and adapt tone for different audiences. The role collaborates with designers and marketers to strengthen brand messaging.

The ideal candidate has 5+ years of professional digital content writing, a strong portfolio, and proven SEO knowledge, with CMS experience preferred.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, Communications, or related field.
• Minimum 5 years of professional content writing experience in a digital environment.
• Strong writing, editing, and proofreading skills with a portfolio of published digital content.
• Proven ability to write for various audiences and adapt tone and style.
• Solid understanding of SEO principles and best practices for content optimization.

Responsibilities

• Write clear, concise, and engaging copy for website pages, blog posts, social media, email campaigns, and marketing collateral.
• Develop creative content ideas and concepts aligned with brand messaging and marketing goals.
• Optimize all written content for search engines to improve organic visibility and traffic.
• Proofread and edit content for accuracy, grammar, and brand style guidelines.
• Collaborate with designers and team members to ensure content integrates with marketing materials.
• Research industry topics to generate fresh content ideas and stay updated on trends.

Skills

Imaginative storytelling

SEO best practices

Editing & proofreading

Adaptable to audiences

Education

Bachelor's degree in English / Journalism / Marketing / Communications

Tools

CMS

Job description

About the Role

Our client is seeking an imaginative and detail-oriented Senior Digital Content Writer to join their marketing team in Kimberley . You will be responsible for crafting compelling narratives and persuasive copy for a variety of digital channels, aiming to engage our audience and achieve marketing objectives. This role requires a strong command of the English language, a deep understanding of SEO principles, and the ability to adapt writing style to different platforms and target demographics. You will collaborate closely with designers, marketing specialists, and strategists to produce content that effectively communicates brand value and drives desired actions.

Key Responsibilities

• Write clear, concise, and engaging copy for website pages, blog posts, social media, email campaigns, and marketing collateral.
• Develop creative content ideas and concepts that align with brand messaging and marketing goals.
• Optimize all written content for search engines (SEO) to improve organic search visibility and traffic.
• Proofread and edit content to ensure accuracy, grammar, and adherence to brand style guides.
• Collaborate with designers and other team members to ensure content is visually appealing and effectively integrated with other marketing materials.
• Conduct research on industry-related topics to generate fresh content ideas and stay informed about industry trends.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Minimum of 5 years of professional experience as a content writer, copywriter, or similar role in a digital environment.
• Exceptional writing, editing, and proofreading skills, with a strong portfolio of published digital content.
• Proven ability to write for various audiences and adapt tone and style accordingly.
• Solid understanding of SEO principles and best practices for content optimization.
• Experience with content management systems (CMS) is a plus.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Comprehensive health insurance and retirement savings plan.
• Generous paid time off and holiday schedule.
• Opportunities for ongoing professional development and training.
• A supportive and collaborative team environment located in Kimberley .