Senior Digital Content Strategist for Virtual Events

Placements24; Midrand; Ibrido; ZAR 700.000 - 1.100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Health benefits

Professional development

Dynamic work environment

Descrizione del lavoro

Placements24 is seeking a Senior Digital Content Strategist to shape online presence for virtual events and digital experiences in Midrand, Gauteng. You will craft and execute innovative content plans to drive audience engagement and support business objectives.

The role requires a strong background in content strategy, digital platforms, and a passion for the arts, with a collaborative, fast-paced environment offering a hybrid work model.

Competenze

• Bachelor's degree in Marketing, Communications, Digital Media, Arts, or related field.
• 5–7 years of experience in digital content strategy or digital marketing, preferably within the arts and entertainment sector.
• Proven ability to develop and execute successful content strategies that drive measurable results.

Mansioni

• Develop and implement comprehensive digital content strategies aligned with event goals and audience insights.
• Oversee content creation, curation, and distribution across digital channels including social media, websites, and email marketing.
• Analyze content performance metrics and engagement data to identify trends and optimize ROI.
• Collaborate with marketing, production, and design teams to ensure cohesive brand messaging and user experience.
• Stay updated on industry trends and best practices in digital content and virtual events.
• Manage content calendars, editorial workflows, and freelance content creators as needed.
• Develop innovative storytelling approaches for digital platforms to enhance audience participation.
• Ensure content adheres to brand guidelines and quality standards.

Conoscenze

Content strategy

Digital marketing

SEO/SEM

Analytics

Project management

Creative writing

Formazione

Bachelor's degree in Marketing/Communications/Digital Media/Arts

Master's degree (advantage)

Strumenti

CMS

Google Analytics

Social media management tools

Descrizione del lavoro

About the Role

Our client, a leader in the digital entertainment space, is seeking a highly creative and strategic Senior Digital Content Strategist to join their dynamic team. This pivotal role will be instrumental in shaping the online presence and engagement strategies for a portfolio of virtual events and digital experiences. You will be responsible for developing and executing innovative content plans that resonate with our target audiences, drive engagement, and support overall business objectives. This is an exciting opportunity to work in a fast-paced, collaborative environment in Midrand, Gauteng , contributing to the future of digital arts and entertainment. We are looking for an individual with a proven track record in content strategy, a deep understanding of digital platforms, and a passion for the arts.

Key Responsibilities

• Develop and implement comprehensive digital content strategies aligned with event goals and audience insights.
• Oversee the creation, curation, and distribution of engaging content across various digital channels, including social media, websites, email marketing, and emerging platforms.
• Analyze content performance metrics and user engagement data to identify trends, optimize strategies, and report on ROI.
• Collaborate with marketing, production, and design teams to ensure cohesive brand messaging and a seamless user experience.
• Stay abreast of industry trends, emerging technologies, and best practices in digital content and virtual events.
• Manage content calendars, editorial workflows, and freelance content creators as needed.
• Develop innovative storytelling approaches for digital platforms that enhance audience connection and participation.
• Ensure all content adheres to brand guidelines and quality standards.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Arts, or a related field.
• A Master's degree is a plus.
• Minimum of 5-7 years of experience in digital content strategy, social media management, or digital marketing, preferably within the arts and entertainment sector.
• Proven ability to develop and execute successful content strategies that drive measurable results.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency with content management systems (CMS), analytics tools (e.g., Google Analytics), and social media management platforms.
• Exceptional writing, editing, and communication skills, with a keen eye for detail and creative flair.
• Experience in managing multiple projects simultaneously in a deadline-driven environment.
• Demonstrated ability to analyze data and translate insights into actionable strategies.
• Familiarity with virtual event platforms and digital event marketing is highly desirable.
• A passion for arts and entertainment is essential.

Benefits

Our client offers a competitive salary package, comprehensive health benefits, opportunities for professional development, and a dynamic work environment. The role offers a hybrid work model, providing flexibility and work-life balance. Join us in Midrand, Gauteng and make a significant impact.