Senior Copywriter: Conceptual Lead & Storyteller

Avatar Agency Group; Gauteng; Presencial; ZAR 500.000 - 800.000; Jornada completa

Descripción de la vacante

Avatar Agency Group in Gauteng seeks a Senior Copywriter who can think big, write brilliantly, and shepherd ideas from concept to final execution across film, radio, digital, social, print and outdoor. The role demands strong writing craft, exceptional ideas, and a portfolio that demonstrates original thinking.

You will collaborate with art directors, strategists and production partners to develop concepts, elevate junior creatives, and push briefs beyond the obvious while embracing new tools,

Formación

• Proven experience as a Senior Copywriter in a creative advertising agency.
• Exceptional conceptual thinking and writing ability.
• A portfolio that demonstrates original ideas and strong campaign thinking.
• Ability to turn complex briefs into simple, compelling ideas.
• Strong storytelling skills across different media and audiences.

Responsabilidades

• Develop original, compelling creative concepts rooted in strong strategic thinking.
• Create integrated campaigns across film, radio, digital, social, print and outdoor.
• Partner with art directors to develop ideas collaboratively.
• Take ownership of briefs from concept to final production and sign-off.
• Interrogate briefs and explore creative territories beyond the obvious.
• Present ideas confidently to internal teams and clients.
• Collaborate with leaders to elevate work and provide feedback to juniors.
• Identify opportunities to solve client and business problems.
• Explore new tools and technologies, including AI, to strengthen thinking and execution.

Conocimientos

Senior Copywriter

Conceptual thinking

Strong writing craft

Portfolio demonstrates ideas

Storytelling across media

Presenting to clients

Collaborative mindset

Attention to detail

Ability to manage multiple briefs

Descripción del empleo

Avatar Agency Group in Gauteng seeks a Senior Copywriter who can think big, write brilliantly, and shepherd ideas from concept to final execution across film, radio, digital, social, print and outdoor. The role demands strong writing craft, exceptional ideas, and a portfolio that demonstrates original thinking.

You will collaborate with art directors, strategists and production partners to develop concepts, elevate junior creatives, and push briefs beyond the obvious while embracing new tools,