Senior Copywriter

Avatar Agency Group; Gauteng; Presencial; ZAR 500.000 - 800.000; Jornada completa

Descripción de la vacante

Avatar Agency Group in Gauteng seeks a Senior Copywriter who can think big, write brilliantly, and shepherd ideas from concept to final execution across film, radio, digital, social, print and outdoor. The role demands strong writing craft, exceptional ideas, and a portfolio that demonstrates original thinking.

You will collaborate with art directors, strategists and production partners to develop concepts, elevate junior creatives, and push briefs beyond the obvious while embracing new tools,

Formación

• Proven experience as a Senior Copywriter in a creative advertising agency.
• Exceptional conceptual thinking and writing ability.
• A portfolio that demonstrates original ideas and strong campaign thinking.
• Ability to turn complex briefs into simple, compelling ideas.
• Strong storytelling skills across different media and audiences.

Responsabilidades

• Develop original, compelling creative concepts rooted in strong strategic thinking.
• Create integrated campaigns across film, radio, digital, social, print and outdoor.
• Partner with art directors to develop ideas collaboratively.
• Take ownership of briefs from concept to final production and sign-off.
• Interrogate briefs and explore creative territories beyond the obvious.
• Present ideas confidently to internal teams and clients.
• Collaborate with leaders to elevate work and provide feedback to juniors.
• Identify opportunities to solve client and business problems.
• Explore new tools and technologies, including AI, to strengthen thinking and execution.

Conocimientos

Senior Copywriter

Conceptual thinking

Strong writing craft

Portfolio demonstrates ideas

Storytelling across media

Presenting to clients

Collaborative mindset

Attention to detail

Ability to manage multiple briefs

Descripción del empleo

Job Reference Number: AA-56

Department: Creative

Industry: Advertising

Job Type: Permanent

Positions Available: 1

Salary: Market Related

Avatar is a dynamic, people-focused agency driven by creativity, innovation and a passion for delivering exceptional work. We bring brands to life through strategic thinking, creative excellence and impactful solutions. Our culture is built on collaboration, continuous growth and a shared commitment to living our values while creating meaningful work that makes a difference.

Job Description

Role Overview

We're looking for a Senior Copywriter who can think big, write brilliantly, and take an idea from the first spark to the final execution.

Someone who understands that great advertising starts with a great idea, not just a great line. Who can interrogate a brief, find an unexpected way into a problem, and turn that thinking into work that connects with people.

We're after a conceptual thinker with creative ambition, strong writing craft and a portfolio that proves it.

• Develop original, compelling creative concepts rooted in strong strategic thinking.
• Create integrated campaigns that work across film, radio, digital, social, print, outdoor and beyond.
• Partner closely with art directors to develop ideas together, rather than simply writing copy for layouts.
• Take ownership of briefs from initial concept through to final production and sign-off.
• Interrogate briefs, challenge assumptions and explore creative territories beyond the obvious.
• Present and articulate creative ideas confidently, both internally and to clients.
• Collaborate with creative directors, strategists, account teams and production partners to make the work better.
• Help guide and elevate junior creatives through constructive feedback and collaboration.
• Proactively identify opportunities to create work that solves real client and business problems.
• Explore new tools and technologies, including AI, to strengthen creative thinking, craft, and execution.

Job Requirements

What We're Looking For

• Proven experience as a Senior Copywriter in a creative advertising agency.
• Exceptional conceptual thinking and writing ability.
• A portfolio that demonstrates original ideas, strong campaign thinking, and creative ambition.
• The ability to turn complex briefs into simple, compelling ideas.
• Strong storytelling skills and versatility across different media and audiences.
• Confidence in presenting, defending, and developing creative work.
• A collaborative mindset and the maturity to give and receive constructive feedback.
• Excellent attention to detail and pride in your work.
• The ability to manage multiple briefs, meet deadlines, and take responsibility for the final product.
• A genuine appetite for creating work that stands out and has the potential to earn industry recognition.

Your portfolio matters. A lot.

We're less interested in how many campaigns you've worked on than the quality of the ideas you've created.

We want to see original thinking, exceptional writing, and evidence of creative ambition. Big ideas that go beyond individual executions. Work you've genuinely helped conceive and drive, rather than simply campaigns you've been involved in.

For Each, Briefly Tell Us

• The challenge: What was the brief or problem you were solving?
• The idea: What's the core creative thought behind the work?
• Your contribution: What did you personally conceptualise, write, and drive?

Keep it short. Maximum 100 words per piece.

We're interested in the quality of your thinking, the ambition of your ideas, and the extent of your creative ownership.

Applications that don't include these three examples will not be considered.