Copywriter: Breakthrough Concepts & Brand Stories

VML; Cape Town; Hybrid; ZAR 207,000 - 344,000; Part time

Job summary

VML is seeking a Freelancer Mid Copywriter in Cape Town to craft breakthrough concepts and compelling copy across brand experiences, social media, and multi-channel campaigns. The role partners with a Mid Art Director to develop concepts aligned with client objectives, while maintaining brand voice and high-quality execution.

You will own the copy process from brainstorming to final delivery, present work confidently to teams and clients, and actively contribute innovative ideas in a

Qualifications

• Bachelor’s degree in English, Communications, Advertising, or a related field.
• 3–5 years of copywriting experience in a reputable advertising agency.
• Exceptional conceptual thinking and storytelling abilities.
• Impeccable writing skills, including grammar, punctuation, and style.
• Deep understanding of social media marketing and best practices across different platforms.
• Experience working on integrated campaigns across multiple channels.
• Strong presentation and communication skills, both written and verbal.
• Ability to work effectively under pressure and meet tight deadlines.

Responsibilities

• Concept Development & Execution across platforms.
• Take ownership of the copywriting process from brainstorming to final execution.
• Present creative work confidently to internal teams and clients.
• Actively participate in brainstorms and contribute innovative ideas.
• Collaborate with cross-functional teams to ensure seamless project execution.

Skills

Copywriting

Storytelling

Presentation skills

Working under pressure

Education

Bachelor’s degree in English, Communications, Advertising, or related field

Job description

VML is seeking a Freelancer Mid Copywriter in Cape Town to craft breakthrough concepts and compelling copy across brand experiences, social media, and multi-channel campaigns. The role partners with a Mid Art Director to develop concepts aligned with client objectives, while maintaining brand voice and high-quality execution.

You will own the copy process from brainstorming to final delivery, present work confidently to teams and clients, and actively contribute innovative ideas in a