Mid-Weight Copywriter

99 Cents; Cape Town; On-site; ZAR 260,000 - 480,000; Full time

Job summary

99 Cents seeks a versatile copywriter who can move seamlessly between ATL and digital, crafting engaging copy across TVC, radio, print, POS, OOH, social, newsletters and web. You’ll work within a creative team that debates ideas because they love them, producing scripts that capture attention and communicate the brand voice effectively.

If your portfolio stops scrolling and makes people pause, we want to hear from you.

Qualifications

• Experience in crafting cross-channel copy for TV, radio, print and digital.
• Ability to translate client briefs into compelling concepts.
• Strong grasp of brand voice and storytelling across platforms.
• Comfortable working in a fast-paced, collaborative creative team.

Responsibilities

• Concept and write across TVC, radio, print, POS, OOH, social, newsletters and web.
• Collaborate with art directors to develop ideas that meet the client's brief.
• Produce scripts and concepts with visual aids for client communication.
• Understand target audience and business goals behind campaigns.
• Participate in meetings with creatives, account managers and production partners.

Skills

Creative writing

Digital marketing trends

Attention to detail

Presentation skills

On-location work

Tools

Editing suites

Job description

You're the writer who doesn't treat ATL and digital as separate disciplines, because they're not. You move between a TVC concept and a web banner headline without losing momentum or voice. You understand that a retail leaflet is still an opportunity, and you're constitutionally incapable of letting it be boring.

You'll concept and write across radio, TV, print, POS, OOH, social, newsletters, and web, and you'll care about all of it equally. You'll work inside a creative team that argues about ideas because it loves them.

If your portfolio makes people stop scrolling, even for a second, we want to hear from you.

Minimum relevant experience and skills/attributes required:

• An eye for detail, ability to work well under pressure, as well as being up to date with the latest digital marketing trends, techniques and technologies are essential requirements
• Working closely with the art director to generate creative ideas and concepts to fulfill the client's brief
• Producing scripts and concepts with visual aids and references to communicate ideas to the client
• Gaining an understanding of the target audience and business which the advert is targeted at
• Meeting with the creative director and account managers before presenting ideas to clients
• Pitching ideas to clients (As a copywriter, you will be relied on heavily during presentations, making good presentation skills vital)
• Working on location
• Attending meetings at production houses and with other directors
• Working with voice over artists and assisting with the recording of your radio ad’s
• Working in editing suites to oversee the finished product
• Checking, guiding and assisting other creatives with their work