Mid-Senior Copywriter

Make it Good; Johannesburg; Hybrid; ZAR 502,000 - 614,000; Full time

Job summary

Make it Good in Johannesburg is seeking a mid-senior copywriter to craft bold, on-brand copy for an iconic alcohol account. You’ll collaborate with creative teams to bring ideas to life across TV, digital, social, print, and experiential campaigns, while upholding brand tone and quality.

With 4+ years in an advertising agency and a strong, award-winning portfolio, you’ll present concepts to clients and internal teams, mentor junior writers, and contribute to new business pitches.

Qualifications

• 4+ years of copywriting experience in an advertising agency.
• Strong, award-winning portfolio.
• Portfolio link must be included in your CV.
• Proven ability to write across ATL, digital and BTL formats.
• Excellent conceptual thinking and copywriting fundamentals.

Responsibilities

• Develop bold, on-brand copy across campaigns, activations and content.
• Work closely with creative teams to bring big ideas to life.
• Write across TV, digital, social, print and experiential formats.
• Present and defend creative concepts to internal teams and clients.
• Collaborate with strategists to ensure copy is grounded in insight.
• Contribute to new business pitches.
• Mentor junior writers where needed.
• Maintain sharp brand tone, consistency and quality.

Skills

Copywriting

Advertising industry experience

ATL, digital & BTL

Presentation to clients

Education

Tertiary qualification in relevant field

Job description

Location: Johannesburg
Work model: Hybrid (3 days in-office, 2 days from home)
Salary: R45 000 - R55 000 CTC (depending on level of experience)

About our client..
Our client is a mid-large, fully integrated agency with a stellar reputation and a client list to match. They're on the hunt for a Mid-Senior Copywriter to bring sharp, standout thinking to one of their most exciting accounts: a well-known alcohol brand. If you love writing that turns heads and winning awards along the way, this one's for you.

Why you'd want to work here:

• Join a multi-award-winning agency, recognised locally and internationally
• Ranked among the top independent agencies in South Africa
• Over 20 years in the game, with a brilliant creative and client roster to show for it
• Idea meritocracy, no ego
• Genuinely kind, high-performing people
• Respectful of work-life balance

What the job involves:

• Developing bold, on-brand copy across campaigns, activations and content
• Working closely with creative teams to bring big ideas to life
• Writing across multiple formats: TV, digital, social, print and experiential
• Presenting and defending creative concepts to internal teams and clients
• Collaborating with strategists to ensure copy is grounded in insight
• Contributing to new business pitches
• Mentoring junior writers where needed
• Maintaining a sharp eye for brand tone, consistency and quality

What you need to be considered:

• 4+ years' copywriting experience in an advertising agency
• A strong, award-winning portfolio
• A portfolio link must be included in your CV. No portfolio, no response
• Proven ability to write across ATL, digital and BTL formats
• Confident presenting ideas to clients and internal teams
• Excellent conceptual thinking paired with strong copywriting fundamentals
• Immaculate attention to detail — no typos in your CV or portfolio
• A relevant tertiary qualification (advantageous, not essential)

Bonus points if you:

• Have experience writing for alcohol, beverage or FMCG brands
• Have industry award wins (Loeries, Cannes, etc.) under your belt
• Have pitch experience