Copywriter (Digital)

Clicks Group Limited; Cape Town; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading retail company in Cape Town is seeking an experienced Digital Copywriter to create engaging and SEO optimized content across various platforms. The role requires at least 3 years of experience, a diploma in copywriting, and a strong command of the English language. Applicants will collaborate with marketing teams to craft clear and compelling product messages that engage target audiences effectively.

Qualifications

• 3+ years of experience as a digital copywriter.
• Experience in creating content for blogs, social media, and websites.
• Ability to write in different styles and to direction.

Responsibilities

• Create clear and grammatically correct product copy.
• Develop SEO optimized content across multiple digital platforms.
• Collaborate with teams to ensure integrated campaign content.

Skills

English proficiency

Digital marketing understanding

SEO knowledge

Excellent writing skills

Creative conceptualization

Proofreading skills

Flexibility for audience adaptation

Education

Diploma in copywriting

BA in English or related fields

Tools

HTML

WordPress

Job description

We have an exciting opportunity available for a Copywriter within the Digital Marketing team. This role will report into the Creative Assets Manager and will be based at our Head Office in Cape Town.

Job purpose:

To conceptualise, create and write copy that communicates product offers or information across digital platforms.

Job Objectives:

• To craft clear, creative and grammatically correct product copy that conveys the quality and beauty of products for the online store while adhering to the in-house style and language guidelines.
• To conceptualise, create and write copy that best communicates business objectives to the target audience - across digital channels in the market and within the business [internal communication, internal promotions].
• To understand the target audiences for each brief.
• To understand and timely execute briefs from brands by creating, sourcing and editing content in response to the requirements. To consistently adhere to the brand’s guidelines at all times, especially style and tone of voice and ensure consideration of cultural differences.
• Develop concise, engaging and creative content that is SEO optimised across multiple online/digital channels, such as email, social media, web, blog, video and DM.
• Collaborate with relevant teams to ensure the content compliments the design, channel and offline content and where appropriate, ensure campaign content is integrated across all online/digital/offline channels and enhances the customer journey.
• Proactively drive best practice and continuous improvement opportunities.
• Stay up to date with digital/online copy execution, including latest SEO trends including producing keyword research to heighten organic search engine rankings.
• Manage and prioritise individual time allocation to deliver multiple brand briefs to deadlines.
• To be accountable for accurate proofreading and checking across all media.

Job related knowledge and skills:

• Great command of the English language
• A good understanding of digital marketing and search engine optimisation (SEO) and understanding of HTML or Word Press
• Excellent writing skills including ability to write in different styles and to direction: [style, content, creativity]
• Ability to interpret a brief, conceptualise and produce creative solutions
• Accurate proofreading skills – great attention to detail
• Flexibility to be able to adapt content to different audiences and for different platforms

Experience:

• 3 years minimum experience preferably as a digital copywriter within an advertising agency or communications environment/company
• Experience producing content for a variety of marketing channels - e.g. Blogs, Articles, and Emails, Social Media posts and Websites and video

Education:

• Diploma in copywriting
• BA with major subjects in English, and one other Language, Psychology , Creative writing, Journalism, Digital marketing
• Working with People
• Delivering Results & Meeting Customer Expectations
• Planning and Organising
• Analysing
• Writing and reporting
• Applying expertise and technology
• Creating and innovating

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