Mid-Senior Copywriter

Make it Good; Randburg; Hybrid; ZAR 502,000 - 614,000; Full time

Benefits offered by this job

Respectful of work-life balance

Job summary

Make it Good in Johannesburg is seeking a Mid-Senior Copywriter for a renowned alcohol brand. You’ll craft bold copy across campaigns and formats, collaborating with creatives to bring big ideas to life and maintain sharp brand tone.

A strong, award-winning portfolio and a CV with a portfolio link are essential for this role. Hybrid work model (3 days in-office, 2 days from home) complements a dynamic environment that values balance, skill and industry credibility.

Qualifications

• 4+ years' copywriting experience in an advertising agency.
• A strong, award-winning portfolio.
• A portfolio link must be included in your CV. No portfolio, no response.
• Proven ability to write across ATL, digital and BTL formats.
• Confident presenting ideas to clients and internal teams.
• Immaculate attention to detail — no typos in your CV or portfolio.
• A relevant tertiary qualification (advantageous, not essential).

Responsibilities

• Developing bold, on-brand copy across campaigns, activations and content.
• Working closely with creative teams to bring big ideas to life.
• Writing across multiple formats: TV, digital, social, print and experiential.
• Presenting and defending creative concepts to internal teams and clients.
• Collaborating with strategists to ensure copy is grounded in insight.
• Contributing to new business pitches.
• Mentoring junior writers where needed.
• Maintaining a sharp eye for brand tone, consistency and quality.

Skills

Copywriting

Portfolio

Presentation

Brand voice

Education

Relevant tertiary qualification

Job description

Location: Johannesburg

Work model: Hybrid (3 days in-office, 2 days from home)

Salary: R45 000 - R55 000 CTC (depending on level of experience)

About our client..

Our client is a mid-large, fully integrated agency with a stellar reputation and a client list to match. They're on the hunt for a Mid-Senior Copywriter to bring sharp, standout thinking to one of their most exciting accounts: a well-known alcohol brand. If you love writing that turns heads and winning awards along the way, this one's for you.

Why you'd want to work here:

• Join a multi-award-winning agency, recognised locally and internationally
• Ranked among the top independent agencies in South Africa
• Over 20 years in the game, with a brilliant creative and client roster to show for it
• Idea meritocracy, no ego
• Genuinely kind, high-performing people
• Respectful of work-life balance

What the job involves:

• Developing bold, on-brand copy across campaigns, activations and content
• Working closely with creative teams to bring big ideas to life
• Writing across multiple formats: TV, digital, social, print and experiential
• Presenting and defending creative concepts to internal teams and clients
• Collaborating with strategists to ensure copy is grounded in insight
• Contributing to new business pitches
• Mentoring junior writers where needed
• Maintaining a sharp eye for brand tone, consistency and quality

What you need to be considered:

• 4+ years' copywriting experience in an advertising agency
• A strong, award-winning portfolio
• A portfolio link must be included in your CV. No portfolio, no response
• Proven ability to write across ATL, digital and BTL formats
• Confident presenting ideas to clients and internal teams
• Excellent conceptual thinking paired with strong copywriting fundamentals
• Immaculate attention to detail — no typos in your CV or portfolio
• A relevant tertiary qualification (advantageous, not essential)

Bonus points if you:

• Have experience writing for alcohol, beverage or FMCG brands
• Have industry award wins (Loeries, Cannes, etc.) under your belt
• Have pitch experience