Senior Content Marketing Lead - Research & Insights

Content Creators; Cape Town; Hybrid; ZAR 700,000 - 1,200,000; Full time

Benefits offered by this job

Flexible working

Mental health & wellness benefits

RSUs with 3-year vesting

Coursera subscription

Parental leave

Job summary

impact.com is seeking a senior content marketer to own end-to-end content creation for benchmark reports, surveys, and first‑party data content. You will translate research findings into compelling narratives for marketers and lead distribution across email and social channels in partnership with lifecycle teams.

You will collaborate with Marketing Research to maintain high editorial standards, and you will build AI-assisted workflows to streamline production and storytelling.

Qualifications

• 5+ years of content marketing experience, ideally in B2B or SaaS.
• Portfolio demonstrating publish-ready long-form writing on data-driven topics (benchmark reports, whitepapers, studies).
• Strong data literacy and the ability to translate survey results into narrative for marketers.

Responsibilities

• Own end-to-end briefing and writing for benchmark reports, surveys, and first-party data content.
• Turn findings into briefs, narrative angles, and an editorial spine with a clear POV.
• Own distribution across email, social, and cross-channel campaigns with marketing teams.
• Decide when to visualize data versus narrate it, in collaboration with design and research.
• Maintain editorial standards: attribution, citation integrity, and GEO compliance.
• Build AI-assisted workflows for research content production.

Skills

Content marketing

Data literacy

Editorial judgment

Storytelling

Collaboration

AI-assisted content

Tools

Claude/Gemini AI tools

Job description

impact.com is seeking a senior content marketer to own end-to-end content creation for benchmark reports, surveys, and first‑party data content. You will translate research findings into compelling narratives for marketers and lead distribution across email and social channels in partnership with lifecycle teams.

You will collaborate with Marketing Research to maintain high editorial standards, and you will build AI-assisted workflows to streamline production and storytelling.