Remote Senior Content Marketing Leader — Brand Growth

Placements24; Upington; Hybrid; ZAR 1,439,000 - 2,078,000; Full time

Job summary

Placements24 is seeking a seasoned Senior Content Marketing Manager to lead our content strategy and execution in a fully remote capacity. You will craft narratives that boost brand engagement, thought leadership, and lead generation, defining the content vision and guiding a team of creators to deliver high-impact outputs.

You will own multi-channel campaigns, optimize content for SEO, collaborate with product marketing, sales and design, and mentor remote contributors across time zones.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications, or related field; Master's preferred.
• Minimum of 6 years in content marketing, with at least 3 years in a management or leadership role.
• Proven ability to develop and execute content strategies that drive measurable results.
• Strong understanding of SEO principles, CMS familiarity, and digital marketing best practices.
• Excellent writing, editing, and storytelling skills with strong English fluency.
• Experience leading remote teams across multiple time zones.

Responsibilities

• Develop and execute a comprehensive multi-channel content marketing strategy aligned with goals and SEO best practices.
• Lead creation, editing, and distribution of blog posts, white papers, case studies, website copy, video scripts, and social content.
• Manage an editorial calendar for timely publication across platforms.
• Analyze content performance and provide insights to optimize engagement and lead generation.
• Collaborate with product marketing, sales, and design to support launches.
• Mentor and manage a team of content creators, editors, and designers.

Skills

Content marketing

SEO

Team leadership

Editorial strategy

Analytics

Education

Bachelor's degree in Marketing/English/Journalism/Communications

Master's degree

Tools

CMS (e.g., WordPress)

SEO tools (SEMrush/Ahrefs)

Job description

Placements24 is seeking a seasoned Senior Content Marketing Manager to lead our content strategy and execution in a fully remote capacity. You will craft narratives that boost brand engagement, thought leadership, and lead generation, defining the content vision and guiding a team of creators to deliver high-impact outputs.

You will own multi-channel campaigns, optimize content for SEO, collaborate with product marketing, sales and design, and mentor remote contributors across time zones.