Senior Analyst - Market Entry Strategy

Placements24; Polokwane; On-site; ZAR 360,000 - 480,000; Full time

Job summary

Placements24 in Polokwane is seeking a Senior Analyst to lead Market Entry Strategy projects, focusing on in-depth market research, competitive analysis, and feasibility studies to advise clients on domestic and international expansion.

You will analyze trends, develop entry strategies, perform financial analyses, assess regulatory factors, and present findings to clients. A strong analytical mindset and clear communication are essential for success.

Qualifications

• Bachelor's degree in Economics, Business Administration, Marketing, or related quantitative field.
• Minimum of 3 years in market research, business analysis, strategy consulting, or a similar role.
• Strong quantitative and analytical skills with data analysis tools.
• Excellent written and verbal communication and presentation abilities.
• Ability to synthesize complex information into actionable insights.
• Detail-oriented and able to work independently or in a team.

Responsibilities

• Conduct comprehensive market research to identify market opportunities and threats.
• Analyze industry trends, customer behavior, and competitive landscapes in target markets.
• Develop market entry strategies, including segmentation, targeting, and positioning recommendations.
• Perform financial analysis and build business cases to support market entry decisions.
• Assess regulatory, political, and economic factors influencing market entry.
• Collaborate with clients to understand their strategic objectives and risk appetite.
• Prepare and present clear, concise reports and presentations of findings and recommendations.
• Support project management activities and contribute to client relationship management.
• Stay updated on global economic and business trends relevant to market expansion.
• Contribute to the development of our client's market intelligence capabilities.

Skills

Analytical thinking

Data analysis

Presentation skills

Independent worker

Education

Bachelor's degree in Economics, Business Administration, Marketing, or related quantitative field

Tools

Excel

Statistical software

Job description

About the Role

Our client, a reputable management consultancy, is seeking a diligent Senior Analyst to focus on Market Entry Strategy projects. This role will be based in Polokwane, Limpopo. You will be responsible for conducting in-depth market research, competitive analysis, and feasibility studies to advise clients on entering new markets, both domestically and internationally. This is a critical role that provides the foundational insights for strategic decision-making. The ideal candidate is highly analytical, detail-oriented, and possesses strong research skills, with a keen interest in economic trends and business strategy. You will play a key part in helping businesses expand their reach and achieve sustainable growth within the Limpopo province and beyond.

Key Responsibilities

• Conduct comprehensive market research to identify potential market opportunities and threats.
• Analyze industry trends, customer behavior, and competitive landscapes in target markets.
• Develop detailed market entry strategies, including segmentation, targeting, and positioning recommendations.
• Perform financial analysis and build business cases to support market entry decisions.
• Assess regulatory, political, and economic factors influencing market entry.
• Collaborate with clients to understand their strategic objectives and risk appetite.
• Prepare and present clear, concise reports and presentations of findings and recommendations.
• Support project management activities and contribute to client relationship management.
• Stay updated on global economic and business trends relevant to market expansion.
• Contribute to the development of our client's market intelligence capabilities.

Requirements

• Bachelor's degree in Economics, Business Administration, Marketing, or a related quantitative field.
• Minimum of 3 years of experience in market research, business analysis, strategy consulting, or a similar role.
• Proven experience in conducting in-depth market analysis and developing strategic recommendations.
• Strong quantitative and analytical skills, with proficiency in data analysis tools (e.g., Excel, statistical software).
• Excellent written and verbal communication skills, with strong presentation abilities.
• Ability to synthesize complex information into actionable insights.
• Detail-oriented with a high degree of accuracy.
• Self-motivated and able to work independently as well as part of a team.
• Must be able to work from our office in Polokwane, Limpopo.
• Familiarity with the South African market dynamics is advantageous.

Benefits

Our client offers a competitive salary, a comprehensive benefits package including medical aid and a provident fund. We provide opportunities for professional development and training, allowing you to grow your analytical and strategic skills. This role is based in our Polokwane office, offering a dynamic work environment. Join our team and contribute to critical strategic decisions for businesses operating in and expanding into the Limpopo region.