Sales Representative: Wholesale - County Fair

Trending Talent Solutions; Wes-Kaap; On-site; ZAR 180,000 - 240,000; Full time

Job summary

Astral, a leading South African poultry producer, invites applications for a Sales Representative in the wholesale trade at County Fair, Epping, Cape Town. You will maximize wholesale sales opportunities and drive effective strategies aligned with business objectives.

The role requires strong customer relations skills, an understanding of FMCG dynamics, and the ability to respond to inquiries while promoting County Fair products across channels. Some travel and longer hours may be required.

Qualifications

• Tertiary qualification in sales and marketing will be a great advantage.
• Proven sales experience in the FMCG trade is essential; poultry industry experience is an added advantage.

Responsibilities

• Establish strong relationships with wholesale, independent and catering customers.
• Respond professionally to inbound sales enquiries.
• Interact with Liaison Manager for new business opportunities.
• Promote and grow the County Fair brands and range with customers.
• Negotiate products and prices with clients and manage stock movement.
• Plan, manage and attend trade shows and exhibitions; manage assigned territory.
• Gather and communicate market intelligence to improve competitive advantage.
• Maintain shelf space and on-shelf availability; perform quality checks.
• Complete weekly wholesale/independent price surveys; meet daily KPIs.

Job description

Astral, a leading South African integrated poultry producer, has a position of Sales Representative in the Wholesale trade available at County Fair, Epping, Cape Town.

The purpose of the Wholesale Representative role is to maximize sales opportunities for all wholesale accounts and to drive effective sales strategies in line with the objectives of the business.

Qualifications and experience required:

• A tertiary qualification in sales and marketing will be a great advantage.
• Proven sales experience in the FMCG trade is essential, and experience in the poultry industry will be an added advantage.

The ideal candidate will be responsible for:

• Establishing strong relationships with all wholesale, independent and catering customers
• Professionally responding to all inbound sales enquiries.
• Interacting with Liaison Manager for new business opportunities.
• Promoting and growing the county fair brands and range with new and existing customers.
• Interacting and negotiating products and prices with our existing and new clients.
• Work towards a healthy on-shelf display of all our products across all categories.
• Maintain and grow your customer base by looking for new business opportunities.
• Plan, manage, coordinate and attend trade shows and exhibitions as required
• Manage assigned territory.
• Gather and communicate market intelligence/adverts to improve our competitive advantage.
• Keep control and maximize shelf space and on-shelf availability (OSA) of all County Fair products and do quality checks.
• Complete weekly wholesale/ independent price surveys
• Ensure good time management and regular customer visits/calls.
• Daily focus on stock sheet for stock movement.
• Daily handling of customer complaints.
• Maintaining good customer service and business relationships with all customers.
• Servicing internal and external customers effectively.
• Communicating out-of-stock items to customers.
• Recording and communicating store fridge breakdowns, chillers, and freezer temperature deviations.
• Returns management according to the company’s return policy.
• Accountable for driving daily targets set out by the business, either to meet or exceed targets.
• Ensure daily KPI’s are met

Other requirements:

• Must have a reliable vehicle with a valid code 8 driver’s license.
• Computer literacy at an intermediate to advanced level in MS Word, MS Excel, MS Outlook and MS PowerPoint.
• Well-spoken in English and Afrikaans languages, well versed in another official language is a great advantage.
• Excellent interpersonal and communication skills with the ability to build strong customer relations.
• Deadline-driven, able to multitask, and have strong attention to detail and administrative skills.
• An understanding of the 20-Keys concept will be a great advantage.
• Be a self-starter and able to work independently, yet effective in a team environment.

Other features of the job:

• Due to the nature of the job, additional working hours will be required from time to time, which may necessitate working into the evening, public holidays, or on weekends. You may also be required to travel from time to time.
• Perform other reasonable duties outside the scope of this job description as might be requested by senior management.