Sales Representative: Retail

Astral Foods Ltd; Cape Town; On-site; ZAR 180,000 - 240,000; Full time

Job summary

County Fair, a division of Astral Operations Limited, is seeking a Sales Representative for the Cape Town area to maximise sales opportunities across retail accounts and drive effective sales strategies aligned with business objectives.

The position requires building strong relationships with customers, handling inbound inquiries, negotiating with clients, and ensuring shelves display our full product range.

Qualifications

• Grade 12 is essential.
• Marketing-related tertiary qualification is a plus.
• Familiar with Poultry Industry.
• Sales experience in FMCG is advantageous.
• Must have a reliable vehicle with a valid Code 8 driver’s license.
• Proficient in Microsoft Office.
• Reporting in pivot tables.
• Excellent communication and interpersonal skills.
• Administration and problem-solving abilities.
• Self-motivated with the ability to meet deadlines.
• Bilingual in two South African languages.

Responsibilities

• Establish strong relationships with retail customers.
• Respond to inbound sales enquiries professionally.
• Interact with Liaison Manager for new business opportunities.
• Handle sales administration duties.
• Promote and grow our brands.
• Negotiate products and prices with clients.
• Ensure products are displayed on shelf and well-presented.
• Maintain a healthy on-shelf display and customer base.
• Provide excellent after-sales service.
• Attend trade shows and exhibitions when required.
• Plan and manage territory with ethical sales methods.
• Coordinate with external merchandising agency for existing customers.
• Gather market intelligence to improve competitive advantage.
• Engage merchandising partners (Vector, Daymon and CPG).
• Total On Shelf Availability control.
• Order stock to ensure correct product mix at store level.
• Shelf management (layouts, flashers).
• Quality control on shelf.
• Maintain good customer service relationships.
• Ensure maximum service levels into stores and with customers.
• Communicate stock-outs daily with Sales department.
• Record fridge breakdowns in stores.
• Returns management per policy.
• Drive daily targets and meet/exceed KPIs.
• Assist with other duties in sales department as required.
• Be bilingual to converse with diverse customer base.

Skills

Communication skills

Interpersonal skills

Self-motivated

Problem-solving

Independent worker

Teamwork

Meeting deadlines

Bilingual (two SA languages)

Education

Grade 12

Marketing-related tertiary qualification

Tools

Pivot tables

MS Office Suite (Word, Excel, Outlook, PowerPoint)

Job description

County Fair, a division of Astral Operations Limited has this opportunity for a Sales Representative at the business unit in Epping, Cape Town.

The purpose of this role is to maximize sales opportunities for all retail accounts and to drive effective sales strategies in line with the objectives of the business.

The Ideal Candidate Will Be Responsible For

• Establishing strong relationships with retail customers
• Professionally responding to all inbound sales enquiries
• Interaction with Liaison Manager for new business opportunities
• Sales administration duties
• Promoting and growing our brands
• Interacting and negotiating our products and prices with our existing and new clients
• Ensuring that our full range of products are displayed on shelf and that we
• work towards a healthy on -shelf display of our products
• Maintaining a specified customer base and ensuring excellent after sales service
• Attending trade shows and exhibitions as required and must have the ability
• to plan and manage territory through ethical sales methods
• An external merchandising agency for your existing customer base
• Gathering Market Intelligence to improve our competitive advantage
• Engaging our merchandising partners (Vector,Daymon and CPG)
• Total On Shelf Availability control
• Ordering of Stock to ensure correct product mix at store level
• Shelf Management (Layouts , flashers etc)
• Quality Control on shelf
• Maintaining good customer service working relationship
• Ensuring maximum service levels into stores and on shelf
• Servicing our internal and external customers effectively
• Communicating out of stocks daily with Sales department
• Recording of fridge breakdowns in stores
• Returns management according to the Company’s return policy
• Accountable to drive daily targets set out by the business, either to meet or exceed targets
• Ensure daily KPI’s are met

The Successful Candidate Will Met The Following Requirements

• Grade 12 is essential
• A marketing-related tertiary qualification will be an added advantage
• Must be familiar with the Poultry Industry
• Sales experience in the FMCG sector a great advantage
• Must have a reliable vehicle with a valid code 8 driver’s license
• Microsoft Office Suite (MS Word, MS Excel, MS Outlook and MS PowerPoint)
• Must be able to do reporting in pivot tables
• The incumbent will have excellent communication and interpersonal skills;
• Excellent administration and problem-solving skills;
• Basic understanding of the 20 Keys concept is essential;
• Must be able to work independently, as well as in a team environment and cope well under pressure;
• It is essential that the successful candidate be self-motivated with the ability to meet strict deadlines.
• The incumbent will assist with various other duties and responsibilities within the sales department as required from time to time
• Must be bilingual (two South African languages) in order to converse with our diverse customer base