Job Purpose
Job Purpose: The Technical Sales Representative is responsible for driving sales growth by identifying new business opportunities, promoting the company’s technical product range, and maintaining strong customer relationships. The role requires a proactive sales approach, strong technical understanding of hydraulic systems, and the ability to deliver exceptional customer service while achieving sales and profitability targets.
Key Responsibilities – Business Development
- Promote the company’s full range of products and services to existing and prospective customers.
- Identify, develop, and secure new business opportunities to expand the customer base.
- Build and maintain strong, long-term relationships with clients.
- Achieve and exceed sales targets and key performance indicators.
- Conduct sales presentations and product demonstrations to prospective customers.
- Prepare, present, and negotiate quotations and sales proposals.
- Apply solution-based selling by recommending products and services that meet customer requirements.
- Collaborate with internal teams to deliver comprehensive product solutions.
Key Responsibilities – Financial Performance
- Achieve and exceed allocated sales budgets and revenue targets.
- Plan and execute regular sales calls and customer visits to drive business growth.
- Maintain and achieve the required gross profit (GP%) targets.
Key Responsibilities – Sales Administration
- Maintain accurate records of customer information and sales activities using CRM systems such as Skynamo.
- Manage and maintain the quotation pipeline to ensure timely follow-up and closure of opportunities.
- Track sales leads, quotations, and opportunities to maximise conversion rates.
Key Responsibilities – Customer Relationship Management
- Understand customer operational requirements and recommend suitable technical solutions.
- Address customer queries, complaints, and service-related issues promptly and professionally.
- Gather and analyse customer feedback to improve service delivery and operational processes.
- Identify opportunities to upsell or cross-sell additional products and services to existing customers.
Qualifications and Experience
- Matric (Grade 12) or equivalent.
- Minimum of 5 years’ experience in a technical sales environment.
- At least 5 years’ experience in technical roles within hydraulics or related industries.
- Strong working knowledge of hydraulic systems, components, and circuitry.
- Technical knowledge within the hydraulics and/or automation industry.
- Valid driver’s licence.
- Computer literacy with proficiency in Microsoft Office (Word, Excel, and PowerPoint).
- Experience with ERP systems such as Syspro will be advantageous.
- Strong communication, negotiation, and customer relationship management skills.