Sales Representative

Prudent HR Solutions; East London; On-site; ZAR 250,000 - 350,000; Full time

Job summary

Prudent HR Solutions is seeking a driven Sales Representative for East London, South Africa. The ideal candidate will manage an existing client portfolio and identify opportunities for growth within the fast-paced FMCG industry.

Applicants should possess a tertiary qualification, ideally have 3-5 years of relevant sales experience, and demonstrate excellent relationship-building skills. A valid driver’s licence and reliable vehicle are required.

The role promotes high customer satisfaction through effective management and collaboration with internal teams.

Qualifications

• Minimum of 3–5 years' experience in an FMCG sales environment.
• Proven ability to build, manage, and maintain long-term customer relationships.
• Strong verbal and written communication skills.

Responsibilities

• Manage and grow a portfolio of existing customer accounts.
• Develop and implement territory sales plans.
• Conduct regular customer visits and product reviews.

Skills

Customer satisfaction

FMCG industry

Sales analysis

Relationship building

Education

Tertiary qualification in Sales, Marketing, or related field

Tools

Microsoft Office

CRM systems

Job description

East London, South Africa | Posted on 06/29/2026

• Date Opened 06/29/2026
• Job Type Full time
• Industry Retail & Wholesale
• Work Experience 4-5 years
• Required Skills
  • FMCG industry
  • customer satisfaction
  • +2
• City East London
• State/Province Eastern Cape
• Country South Africa

Job Description

Location: East London, Eastern Cape

About the Opportunity

We are recruiting on behalf of our client, a well-established distributor in the dairy and FMCG industry based in East London. This is an excellent opportunity for a driven, customer-focused sales professional who enjoys building lasting client relationships and delivering consistent results in a fast-paced environment.

As a Sales Representative, you will be responsible for managing an existing portfolio of clients while identifying opportunities to grow sales within your designated territory.

Key Responsibilities

• Manage and grow a portfolio of existing customer accounts, ensuring high levels of customer satisfaction and retention.
• Develop and implement territory sales plans aligned with business objectives.
• Conduct regular customer visits, product reviews, and sales meetings.
• Analyse sales performance to identify trends, opportunities, and areas for improvement.
• Prepare accurate and timely sales reports for management.
• Collaborate with internal marketing and logistics teams to ensure exceptional customer service.
• Resolve customer queries and escalations professionally and efficiently.

What We're Looking For

The ideal candidate is a proactive, results-driven sales professional with excellent relationship-building skills, commercial awareness, and a passion for delivering outstanding customer service within the FMCG industry.

Requirements

• Tertiary qualification in Sales, Marketing, or a related field.
• Minimum of 3–5 years' experience in an FMCG sales environment.
• Proven ability to build, manage, and maintain long-term customer relationships.
• Experience analysing sales data and producing accurate sales reports.
• Strong verbal and written communication skills.
• Valid driver's licence, own reliable roadworthy vehicle, and willingness to travel within the assigned territory.
• Computer literate with proficiency in Microsoft Office and CRM systems.