Sales Manager - Eastern Cape

Diageo; Gqeberha; On-site; ZAR 850,000 - 1,100,000; Full time

Job summary

Diageo is seeking a Sales Manager - Eastern Cape to lead a high-performance On-Trade sales team in Port Elizabeth and drive market share. You will execute the formal On-Trade strategy, plan quarterly activities, and measure performance against KPIs.

You will recruit and coach team members, manage the budget, and build strong relationships with key customers and redistributors, collaborating with brand marketing and HR.

Qualifications

• Bachelor's degree in Business Management or equivalent.
• 3–5 years of sales experience with people leadership.
• Commercial FMCG experience is advantageous.

Responsibilities

• Lead a highly effective On-Trade sales team to win market share.
• Execute the Formal On-Trade Strategy and quarterly sales plans.
• Measure sales out performance and manage the team budget.
• Recruit, coach and motivate staff for high performance.
• Build relationships with key On-Trade and Redistributor customers.
• Collaborate with internal stakeholders including Marketing, National Accounts and HR.

Skills

People Management

Coaching

Networking

Influencing

Communication

Selling skills

Planning

Negotiating

Training and development

Performance management

Systems

Problem solving

Commercial acumen

Collaboration

Education

Bachelor's Degree in Business Management or equivalent

Job description

Job Title

Sales Manager - Eastern Cape

About Us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

About the Function

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the Role

To lead a highly effective team of sales representatives in On-Trade to win market share for Diageo and outperform the competition. Manage execution of the Formal On-Trade Strategy as per defined standards of excellence in Business Plans and Cycle activity. Plan for sales effectiveness on a quarterly basis to achieve KPIs. Measure and review sales out performance. Build relationships with key On Trade and Redistributor customers. Manage sales budget and comply with Measurement and Evaluation business principles for the team. Full On-Trade database accountability. Effectively recruit, coach, develop and motivate people for a high performance culture. Build collaborative relationships with key internal stakeholders (Customer/Brand Marketing, Reserve, National Accounts, Off Trade, Sales OPS and HR).

Qualifications

• Bachelors Degree in Business Management or equivalent

Experience

• 3-5 years Sales experience, including people leadership
• Commercial experience in FMCG is advantageous

Key Skills

• People Management
• Coaching, networking and influencing;
• Communication and selling skills;
• Planning;
• negotiating;
• training and development;
• performance management;
• systems;
• problem solving, commercial acumen, collaboration, etc.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type

Regular

Primary Location

Port Elizabeth

Job Posting Start Date

2026-10-13

About the Company

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people. Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You’ll be empowered to learn, grow, thrive, and make a lasting impact.

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