Off Trade Sales Representative - JHB CBD

HEINEKEN Beverages; Johannesburg; On-site; ZAR 300,000 - 420,000; Full time

Job summary

A leading beverage company based in Johannesburg is seeking an experienced sales professional to sell and promote their extensive brand portfolio. The role involves driving market share and maintaining product accessibility while building strong relationships with customers. Candidates should have a relevant tertiary qualification and 2-3 years of experience in FMCG. A valid driver’s license and strong selling skills are necessary. The position offers a permanent contract in a dynamic environment.

Qualifications

• 2-3 years of FMCG or relevant experience.
• A valid drivers license - Code 08 without endorsements.
• Understanding of the primary key drivers of sales.
• Strong persuasive selling and negotiation skills.
• Understanding of sales processes and channel dynamics.

Responsibilities

• Sell and promote the brand portfolio in a specific area.
• Drive market share and maintain product availability.
• Build partnerships with customers.
• Develop partnerships and sustain brand growth across Beer, Wine, Spirits and RTD.
• Drive accessibility, availability, activation and affordability for clients.
• Maintain an effective call strike rate and contribute to team performance.

Skills

Persuasive selling skills

Negotiation

Sales Commercial Insights

Sales process management

Sales Product Knowledge

Sales strategies and plans

Sales Technology Application

Education

Relevant Tertiary Qualification (Diploma / Degree)

Job description

Overview

We Go Places! How about you?

Job Grade: 08
Location: Johannesburg
Function: Commerce
Sub Function: Commerce - Sales - Off Trade
Type of Contract: Permanent
Reference Number: 150699
Closing Date: 23/01/2026

Purpose of the Position

To sell and promote the Heineken Beverages Brand portfolio to customers within a specific geographical area, by creating brand awareness and building brands in line with strategic objectives.

Key Result Areas

• Drive market share
• Drive and maintain Accessibility, Availability and Activation and Affordability for clients
• Drive RSP
• Brand portfolio approach across all categories Beer, Wine, Spirits and RTD
• Drive price-driven promotions and power pack compliance agreements with customers
• Build partnerships with customers
• Maintain call strike rate
• Drive continuous improvement and implement business improvement initiatives
• Take responsibility for own development and contribute to team effectiveness by displaying HEINEKEN Behaviours

Educational Qualifications

• Relevant Tertiary Qualification (Diploma / Degree)

Professional Experience And Personal Attributes

• 2-3 years of FMCG or relevant experience
• A valid drivers license - Code 08 without endorsements with at least 2 years driving experience
• Weekend work and promotions
• Persuasive selling skills & negotiation
• Sales Commercial Insights: Awareness and understanding of the implications of fundamental commercial implications on day- to- day decisions
• Sales process management :Understand the primary key drivers of sales in different channels
• Sales Product Knowledge: Product relevance by channel, cluster and tier understood and applied
• Sales strategies and plans to sustain brand growth
• Sales Technology Application: Demonstrate an understanding of how technology works within the sales process

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.