Fields Sales Manager - Overberg, Western Cape

SIGNAL HILL PRODUCTS; Cape Town; On-site; ZAR 420,000 - 540,000; Full time

Job summary

SIGNAL HILL PRODUCTS seeks a Field Sales Manager to drive new business in the region and grow existing accounts across on-consumption, corporate retailers, franchises and independent liquor chains.

You will manage weekly customer call cycles, develop promotional activity and influence pricing and product placement while maintaining adequate stock levels and seamless administration. Strong relationship-building and local market knowledge are essential.

Qualifications

• Matric certificate or equivalent.
• Bachelor’s Degree in Sales/Marketing or related field.
• Min 3 years’ experience in Sales/Marketing in FMCG.
• Valid unendorsed Code 8 driver’s license.
• Proficient in Microsoft Office.

Responsibilities

• Sell the SHP range of products to all customers in your CMD (Customer Master Database).
• Implement and develop promotional activity to drive pull in relation to channel management process.
• Influence liquor retail pricing within segments.
• Maintain model stock levels with minimum 2 weeks cover.
• Use commercial conversations and calculations to influence sales and merchandising.
• Influence product placement to maximise accessibility in fridges, cold rooms, and shop floor space.
• Manage BT L placements of POS.
• Develop planning objectives for pre-call activities.
• Compile daily/weekly reports and manage sales administration.

Skills

Retail mathematics

Sales mathematics

Interpersonal skills

Time management

Persuasiveness

Beer knowledge

Verbal communication

Commercial acumen

On Con Segment knowledge

Education

Matric certificate or equivalent

Bachelor’s Degree in Sales/Marketing

Tools

Microsoft Office

Job description

Overall Responsibility

The Field Sales Manager (FSM) is tasked with new business in the region, as well as maintaining and growing existing relationships and accounts. Weekly customer call cycles will be established to maximise the time spent in the trade. The role focusses on the full spectrum of on-consumption, corporate retailers, franchise outlets and independent liquor chains.

Focus Area 1: Sales

• Sell the SHP range of products to ALL customers in your CMD (Customer Master Database)
• Implement and develop promotional activity to drive consistent pull in relation to the channel management process
• Influence liquor retail pricing within segments
• Maintain model stock levels within shops with minimum of 2 weeks cover
• Using Commercial conversations/arguments/calculations to influence sales & merchandising
• Influence the placement of our products to maximise accessibility on the best fridge doors, in cold rooms & floor space
• Manage B.T.L placements of POS

Focus Area 2: Administration

• Determine pre-call planning objectives
• Compile daily / weekly reports
• Manage sales and administration
• Handle customer and consumer complaints and queries
• Efficient use of company apps to place orders and capture KPI’s

Focus Area 3: Outlet Service

• Strong local knowledge of the geography of the customer base
• Develop great business relationships with the owner/manager to achieve decisions
• Maintain customer daily call rate and frequency
• Conduct regular customer performance reviews using available data

Requirements Of The Role Qualification

• Matric certificate or equivalent
• Bachelor’s Degree/similar qualification in Sales/Marketing
• A minimum of 3 years’ experience in Sales/Marketing in a FMCG environment
• Valid unendorsed Code 8 driver’s license
• Proficient in Microsoft office

Merchandising Experience Strongly Preferred

• Beverage industry experience strongly preferred

Preferred Skills

• Retail mathematics to develop customers business
• Sales mathematics to understand targets by category, brand & SKU in cases & Liters/Hectoliters
• Sound interpersonal skills & ability to build relationships & work across business teams
• Ability to work independently
• Time management skills
• Persuasiveness and selling ability
• Strong achievement orientation
• Beer knowledge and processes
• Exceptional verbal ability and communication skills
• Commercial acumen to achieve mutual results with customers
• Strong understanding of On Con Segment - Bars & Taverns

NB: Specific duties and responsibilities will vary from time to time.

The above list is intended to indicate the general nature of the post and is not exhaustive. The post holder will be expected to be flexible in supporting the business by undertaking any other responsibilities aligned with this job level.