Sales Manager (B2B)

EnableSA; Gqeberha; On-site; ZAR 700,000 - 900,000; Full time

Job summary

A client in the industrial sector is seeking an experienced Sales Manager to set up and implement a B2B sales department in Port Elizabeth. The role requires developing a B2B sales strategy, managing a team of lead generators, and ensuring effective execution to achieve sales targets. Ideal candidates should have significant B2B sales experience in technical industries such as chemicals and tools, along with strong leadership skills. This position offers a dynamic environment focused on revenue growth.

Qualifications

• 15 years of B2B lead generation, conversion, and sales experience in technical industries.
• Minimum 7 years managing B2B lead generators.
• Exposure to international technical sales.

Responsibilities

• Set up and implement a B2B sales department.
• Determine and implement B2B sales strategy.
• Lead and manage a team of B2B Lead Generators.
• Monitor and analyze lead generation tools.

Skills

B2B lead generation

Sales strategy development

Team leadership

Customer engagement

Education

3-year sales related qualification

Job description

Overview

Port Elizabeth, South Africa | Posted on 03/12/2026

Our client is seeking an experienced Sales Manager to join the Port Elizabeth team.

Responsibilities

• Set up and implement a B2B sales department
• Determine the B2B sales strategy in collaboration with the Managing Director, implement and “test drive” it.
• Implement tracking tools and hire staff
• Validate and qualify potential B2B customers
• Identify and approve potential business customers in the targeted industries
• Lead and manage a team of B2B Lead Generators and/or Lead Convertors
• Appoint, lead, coach, mentor and manage staff to ensure effective execution of the sales strategy, achievement of B2B sales targets, and overall sales and revenue growth
• Monitor, analyse and maintain lead generation and conversion tracking tools
• Ensure proper record keeping of all B2B sales activities for customer engagement performance management and reporting purposes
• High level engagement with B2B customers and engagement with internal departments
• Provide high level technical information to potential B2B customers, onboard new B2B customers and maintain customer relations
• Provide input into internal research and development projects
• Participate in marketing and sales campaigns when needed

Requirements

• 3-year sales related qualification (preferred)
• 15 years B2B lead generation, lead conversion and / or sales experienced gained in a technical or industrial environment, including industries such as chemicals, adhesives, resins, oils, tools, equipment etc
• Minimum 7 years managing B2B lead generators
• Exposure to international technical sales