Sales Director

Initiate; Cape Town; Remote; ZAR 2,000,000 - 3,200,000; Full time

Benefits offered by this job

Remote work from SA

Performance-based incentives

Job summary

Initiate, a fast-growing iGaming and sports betting group, is seeking a Sales Director, Africa to lead regional growth, build strategic partnerships, and drive revenue across the continent.

This remote leadership role requires a proven senior B2B sales track record in iGaming, a strong operator network across Africa, and the ability to close high-value deals while traveling as needed, working with cross-functional teams to deliver excellent partner experiences.

Qualifications

• Proven senior B2B sales or commercial leadership in iGaming or sports betting.
• Strong network of operator relationships across African markets.
• Experience negotiating high-value commercial agreements.
• Willingness to travel across Africa and internationally.

Responsibilities

• Develop and execute regional sales strategy across African markets.
• Identify and secure new B2B partnerships with operators, affiliates, and stakeholders.
• Manage full sales cycle from prospecting and negotiations to contract signature.
• Build and maintain relationships with C-level executives and decision-makers.
• Collaborate with Product, Marketing, Compliance, Operations, and Customer Success teams to deliver partner experiences.
• Monitor market trends, competitor activity, and regulatory developments to identify opportunities.
• Represent the business at international conferences, exhibitions, and industry events.
• Deliver accurate sales forecasts and achieve revenue targets.

Skills

Sales leadership

iGaming experience

Partnership development

Job description

Ready to shape the future of iGaming across Africa?

Our client is an ambitious, fast-growing force in the iGaming and Sports Betting industry, expanding rapidly across some of Africa's most exciting regulated and emerging markets. They're looking for a commercially driven Sales Director, Africa to lead their regional growth strategy, build strategic partnerships, and drive significant revenue across the continent.

This is more than a sales leadership role—it's an opportunity to influence market expansion, work alongside industry leaders, and leave your mark on one of the world's fastest-growing gaming regions.

What You'll Be Doing

As Sales Director, you'll own the commercial strategy for Africa, identifying new business opportunities while strengthening relationships with existing partners.

• Developing and executing the regional sales strategy across African markets.
• Identifying and securing new B2B partnerships with operators, affiliates, and strategic stakeholders.
• Managing the full sales cycle from prospecting and negotiation through to contract signature and account handover.
• Building and maintaining strong relationships with C-level executives and key decision-makers.
• Collaborating closely with Product, Marketing, Compliance, Operations, and Customer Success teams to deliver exceptional partner experiences.
• Monitoring market trends, competitor activity, and regulatory developments to identify new commercial opportunities.
• Representing the business at international conferences, exhibitions, and industry networking events.
• Delivering accurate sales forecasts and consistently achieving ambitious revenue targets.

What We're Looking For

You'll be a commercially astute sales leader who understands both the opportunities and complexities of Africa's gaming landscape.

• Proven experience in a senior B2B sales or commercial leadership role within the iGaming or Sports Betting industry.
• A strong network of operator relationships across African markets.
• Demonstrated success in winning new business and exceeding commercial targets.
• Experience negotiating high-value commercial agreements.
• Strong knowledge of regulated and emerging African gaming markets.
• Excellent communication, presentation, and negotiation skills.
• The ability to work independently while collaborating with global teams.
• A willingness to travel across Africa and internationally as required.

Why You'll Love This Opportunity

• Join a rapidly growing international business with ambitious expansion plans.
• Drive commercial growth across one of the industry's highest-potential regions.
• Work remotely from South Africa with the flexibility to manage your own schedule.
• Collaborate with experienced industry professionals in a dynamic, entrepreneurial environment.
• Enjoy genuine career progression as the business continues to scale.
• Competitive salary with a highly rewarding performance-based incentive structure.

Ready to Lead Africa's Next Growth Story?