Senior Business Development Manager

Initiate; Cape Town; Remote; ZAR 1,200,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote work environment

Private medical insurance

Additional annual leave

Sports and wellness allowance

Wellbeing programme

English language lessons

Employee referral incentives

Professional development and iGaming G

Job summary

Initiate is seeking a Senior Business Development Manager to drive growth across Africa for our global iGaming technology solutions. The role focuses on building strategic partnerships, closing complex B2B deals, and representing an international brand in fast-growing markets.

You will own the sales journey from engagement to contract and collaborate with product, legal, compliance and tech teams to tailor commercial solutions while expanding the regional footprint.

Qualifications

• Extensive senior business development or B2B sales experience in iGaming.
• Proven ability to sell gaming platforms, aggregation, casino tech or related solutions into African markets.
• Strong existing network with African operators, regulators, affiliates or industry contacts.
• Solid understanding of regulatory/licensing requirements across multiple African jurisdictions.
• Demonstrated ability to independently generate leads, build pipelines and close high-value contracts.

Responsibilities

• Develop and execute a strategic BD plan across African iGaming markets.
• Manage full B2B sales lifecycle from prospecting to sign-off.
• Build and maintain a healthy pipeline via lead generation, market research and networking.
• Create tailored commercial proposals and presentations for operators.
• Represent the company at iGaming conferences and events across Africa and internationally.
• Foster relationships with operators, partners and key stakeholders.
• Maintain accurate CRM records and forecast opportunities.
• Collaborate with cross-functional teams for onboarding and delivery of new clients.

Skills

Senior BD experience

iGaming sales

African network

Regulatory knowledge

Lead generation

Negotiation

Travel willingness

English fluency

Job description

Drive the Growth of a Global iGaming Leader Across Africa

Are you a commercially driven iGaming sales professional with an established network across the African gaming industry?

Our client, a globally recognised technology provider in the iGaming sector, is looking for an experienced Senior Business Development Manager to accelerate its expansion across Africa. This is an opportunity to play a key role in introducing industry-leading gaming solutions to operators throughout one of the world's fastest-growing regulated markets.

If you thrive on building strategic partnerships, closing complex B2B deals, and representing a respected international brand, we'd love to hear from you.

The Opportunity

As the Senior Business Development Manager, you'll take ownership of developing new business opportunities across African markets, managing the complete sales journey from initial engagement through to signed partnership.

Working alongside international product, legal, compliance, and technical teams, you'll help deliver tailored commercial solutions while contributing to the company's long-term growth strategy across the region.

What You'll Be Doing

• Develop and execute a strategic business development plan across African iGaming markets.
• Manage the full B2B sales lifecycle, from prospecting and qualification through to demonstrations, commercial negotiations, and contract closure.
• Build and maintain a healthy pipeline through proactive lead generation, market research, industry networking, referrals, and inbound enquiries.
• Create compelling commercial proposals and presentations tailored to individual operator requirements.
• Represent the business at major iGaming conferences, exhibitions, and networking events across Africa and internationally.
• Build strong relationships with operators, strategic partners, and key industry stakeholders.
• Maintain accurate CRM records, ensuring pipeline activity, forecasts, and opportunities remain up to date.
• Work closely with cross-functional teams to ensure seamless onboarding and successful delivery for new clients.
• Support regional commercial planning, pricing strategies, and partnership initiatives.
• Produce accurate commercial documentation while maintaining exceptional attention to detail throughout the sales process.

What We're Looking For

• Extensive experience in a senior Business Development or B2B Sales role within the iGaming industry.
• Proven success selling gaming platforms, aggregation, casino technology, or related iGaming solutions into African markets.
• A strong existing network of African operators, regulators, affiliates, or key industry contacts.
• Solid understanding of regulatory frameworks and licensing requirements across multiple African jurisdictions.
• Demonstrated ability to independently generate leads, build sales pipelines, and consistently close high-value commercial agreements.
• Experience managing complex international sales cycles from initial engagement through to signed contracts.
• Excellent commercial negotiation and relationship-building skills.Highly organised with strong attention to detail.
• Fluent English communication skills (written and verbal).
• Willingness to travel regularly throughout Africa and Europe.

Bonus Points If You Have

• Professional working proficiency in French.
• Experience working across multiple regulated African gaming markets.

What's On Offer

• Fully remote working environment with flexible working hours.
• Comprehensive private medical insurance.
• Additional annual leave day each year.
• Sports and wellness allowance.
• Employee wellbeing and mental health programme.
• Complimentary English language lessons.
• Attractive employee referral incentives.
• Ongoing professional development, internal learning opportunities, and attendance at leading international iGaming conferences.