Sales Development Representative (SDR) - UK B2B Market

D2B; Gauteng; Remote; ZAR 193,000 - 322,000; Full time

Job summary

D2B is seeking a Sales Development Representative (SDR) to drive outbound prospecting for the UK B2B market. The role is remote from South Africa, focusing on researching target UK companies, initiating conversations with senior decision-makers, and booking discovery meetings for the sales team.

You will source leads, perform phone-first outreach, and qualify opportunities without closing deals. Training includes templates and CRM usage; the team has a strong track record and you will be part of

Qualifications

• Proven outbound phone experience in a B2B setting.
• Excellent spoken and written English for communicating with UK business owners.
• Ability to source leads and build daily prospect lists from scratch.
• High coachability and open to feedback and training.
• Basic understanding of why businesses invest in Google and online visibility.

Responsibilities

• Source targeted UK prospects (£1M+ turnover) across sectors.
• Outreach via phone with supporting emails and LinkedIn touches.
• Uncover client needs and qualify opportunities.
• Book discovery calls for senior sales team and handover with pain points.

Skills

Outbound phone experience

UK business familiarity

Lead sourcing

Coachability

Digital marketing interest

Target-driven

Job description

Position : Sales Development Representative (SDR) - UK B2B Market

Salary : up to £1,300 /month basic + performance commission

Working Hours : Monday to Friday, 9:00 AM - 5:00 PM UK time

Holidays : UK public holidays

About the Role

Are you a confident, driven outbound sales professional who enjoys picking up the phone, starting conversations with business leaders, and uncovering real opportunities?

Our client is a established UK digital agency with a 12-year track record of solving commercial problems for growing companies. The consulting team has an exceptional closing record-converting 68% of the formal proposals they deliver. They are seeking an articulate, self-motivated Sales Development Representative (SDR) based remotely in South Africa to help expand their reach across the UK market.

This is a pure outbound pipeline role focused on research, phone-first outreach, and qualified appointment setting. You won't be expected to close deals, write complex proposals, or be a technical SEO specialist-our senior consultants handle the presentations and technical execution. Your mission is simply to find target UK decision-makers, open consultative conversations around their search visibility, and book high-quality discovery meetings for the sales team.

What You Will Do

• Targeted Prospect Sourcing: Use online research and LinkedIn to identify established UK companies (£1M+ turnover) across sectors like manufacturing, engineering, and professional services, building your own daily prospect outreach lists.
• Proactive Outbound Prospecting: Pick up the phone as your primary tool-supported by targeted emails and LinkedIn touches-to initiate conversations with Managing Directors, Business Owners, and Marketing Directors.
• Conversational Problem Spotting: Use quick, pre-templated ranking snapshots (we will train you how to pull these in minutes) to show prospects how visible they are against competitors, uncovering their current sales and digital marketing challenges.
• Commercial Qualification: Screen for genuine business requirements, active decision-makers, and real investment potential.
• Appointment Setting & Handover: Book confirmed discovery calls for the senior sales team and provide a clear, concise handover brief on the prospect's pain points and current setup.
• CRM & Activity Tracking: Keep clean records of daily call activity, conversations, follow-ups, and meeting outcomes inside the company CRM.

What We Are Looking For

• Proven Outbound Phone Experience: Hands-on track record in telephone-based cold calling, prospecting, or appointment setting within a B2B setting.
• UK Business Familiarity: Excellent spoken and written English with a natural, conversational delivery suited for speaking comfortably with UK business owners and directors.
• Comfortable Sourcing Your Own Leads: Proactive mindset to build and organize your own daily call lists from scratch rather than waiting for inbound leads.
• Curiosity & Coachability: Ability to ask open questions, listen to business problems, and communicate commercial value without relying on rigid scripts.
• Basic Digital Marketing Interest: An understanding of why businesses invest in Google and online visibility (no deep technical SEO knowledge required-if you understand the basics and can read a simple report, we will train you on the rest).
• Target-Driven Resilience: Consistent motivation to hit monthly targets

What Success Looks Like

You consistently source, qualify, and book discovery meetings with decision-makers who fit Surge's Ideal Customer Profile.