Sales Development Representative (SDR) - UK B2B Market

D2B; Pretoria; Remote; ZAR 292,000 - 350,000; Full time

Job summary

D2B is seeking a Sales Development Representative (SDR) to drive outbound UK B2B lead generation from remote South Africa. You will source targets, initiate conversations with senior decision-makers, and qualify opportunities to book discovery meetings for the UK sales team.

This role emphasizes research, phone-first outreach, and high-quality discovery meetings, with UK market focus and no final closing required.

Responsibilities

• Targeted Prospect Sourcing: Build daily UK prospect lists using online research and LinkedIn for 1M+ turnover firms across sectors.
• Proactive Outbound Prospecting: Initiate conversations with MDs, Business Owners, and Marketing Directors via phone-first outreach.
• Conversational Problem Spotting: Use quick ranking snapshots to highlight visibility gaps and challenges.
• Commercial Qualification: Screen for genuine business needs, decision-makers, and investment potential.
• Appointment Setting & Handover: Book discovery calls and hand over concise pain-point briefs to the sales team.
• CRM & Activity Tracking: Maintain daily call logs, follow-ups, and meeting outcomes in CRM.

Job description

Position : Sales Development Representative (SDR) - UK B2B Market

Salary : up to £1,300 /month basic + performance commission

Working Hours : Monday to Friday, 9:00 AM - 5:00 PM UK time

Holidays : UK public holidays

About the Role

Are you a confident, driven outbound sales professional who enjoys picking up the phone, starting conversations with business leaders, and uncovering real opportunities?

Our client is a established UK digital agency with a 12-year track record of solving commercial problems for growing companies. The consulting team has an exceptional closing record-converting 68% of the formal proposals they deliver. They are seeking an articulate, self-motivated Sales Development Representative (SDR) based remotely in South Africa to help expand their reach across the UK market.

This is a pure outbound pipeline role focused on research, phone-first outreach, and qualified appointment setting. You won't be expected to close deals, write complex proposals, or be a technical SEO specialist-our senior consultants handle the presentations and technical execution. Your mission is simply to find target UK decision-makers, open consultative conversations around their search visibility, and book high-quality discovery meetings for the sales team.

What You Will Do

• Targeted Prospect Sourcing: Use online research and LinkedIn to identify established UK companies (£1M+ turnover) across sectors like manufacturing, engineering, and professional services, building your own daily prospect outreach lists.
• Proactive Outbound Prospecting: Pick up the phone as your primary tool-supported by targeted emails and LinkedIn touches-to initiate conversations with Managing Directors, Business Owners, and Marketing Directors.
• Conversational Problem Spotting: Use quick, pre-templated ranking snapshots (we will train you how to pull these in minutes) to show prospects how visible they are against competitors, uncovering their current sales and digital marketing challenges.
• Commercial Qualification: Screen for genuine business requirements, active decision-makers, and real investment potential.
• Appointment Setting & Handover: Book confirmed discovery calls for the senior sales team and provide a clear, concise handover brief on the prospect's pain points and current setup.
• CRM & Activity Tracking: Keep clean records of daily call activity, conversations, follow-ups, and meeting outcomes inside the company CRM.

What We Are Looking For

• Proven Outbound Phone Experience: Hands-on track record in telephone-based cold calling, prospecting, or appointment setting within a B2B setting.
• UK Business Familiarity: Excellent spoken and written English with a natural, conversational delivery suited for speaking comfortably with UK business owners and directors.
• Comfortable Sourcing Your Own Leads: Proactive mindset to build and organize your own daily call lists from scratch rather than waiting for inbound leads.
• Curiosity & Coachability: Ability to ask open questions, listen to business problems, and communicate commercial value without relying on rigid scripts.
• Basic Digital Marketing Interest: An understanding of why businesses invest in Google and online visibility (no deep technical SEO knowledge required-if you understand the basics and can read a simple report, we will train you on the rest).
• Target-Driven Resilience: Consistent motivation to hit monthly targets

What Success Looks Like

You consistently source, qualify, and book discovery meetings with decision-makers who fit Surge's Ideal Customer Profile.