Job Purpose
The Store Manager is responsible for achieving sales target and enhancing profitability through the efficient management of staff, product and operating expenses.
The Store Manager position includes, but is not limited, to the following major accountabilities:
Store Performance and Analysis
- Meets and exceeds sales plans set for the store within defined budgets.
- Understands, collects and analyzes KPI’s constantly working to excel them.
- Analyses and facilitates trends to facilitate planning.
Customer Service
- Applies and oversees adherence of the store team to the 4 mandatory selling standards, with each and every customer.
- Applies and oversees that the store team applies every step of selling process proposed by Training Manager, exploiting every customer opportunity.
- Uses up-to-date technical product knowledge to generate sales.
- Actively builds customer loyalty encouraging personal trade.
- Provides outstanding and inspiring service delights beyond customers expectations by going the extra mile.
- Exceeds the company target Mystery Shopping results (75%).
- Reflects the values of the brand and demonstrates passion for the brand.
Human Resources Management
- In cooperation with the Retail Manager, attracts and recruits high caliber and talented staff.
- Develops team spirit, creates a customer focused team, build a team with complementary strengths.
- Trains, coaches, develops, and motivates to retain staff.
- Measures staff performance and controls disciplinary, capability and attendance procedures.
- Schedules staff efficiently in compliance with payroll budget using skills and specialties most appropriately in the best interest of the store.
- Implements and follows HR procedures and policies and send timely and precise info for payroll process.
- Keeps tracks and communicates training progress using the training tracking form.
Stock management
- Manages stock levels and makes key decisions about stock control.
- Ensures correct pricing of products displayed on the shop floor.
- Minimizes losses to achieve the company shrinkage target.
- Inputs and plans all stock movement and coordinates with the central retail team.
(FP: Adherence and upkeep of set store profile, FOS: input with RM about stock profile)
Operations