Retail Media Biddable Pro — Max ROAS & Budgets

WPP Media Limited; Johannesburg; On-site; ZAR 350,000 - 550,000; Full time

Job summary

WPP Media South Africa is seeking a Performance Biddable Specialist to plan, build, and optimise Unilever sponsored search campaigns across South Africa's major retail platforms. The role covers a large portfolio of brands and requires daily, hands-on optimisation at keyword and SKU level with tight control of budgets.

You will manage bids, examine performance data, and deliver ROAS targets while aligning with brand calendars and trade activations.

Qualifications

• 2 to 4 years' experience in paid search or performance marketing.
• Experience on Takealot/Checkers Sixty60/retail media platforms is a plus.
• Strong Excel skills and ability to turn data into insights.
• Experience managing multiple brands' budgets.

Responsibilities

• Set up and optimise sponsored campaigns across retail platforms.
• Manage keyword, SKU and placement bids daily.
• Conduct keyword research and search term analysis.
• Align campaigns with brand calendars and trade activations.
• Produce monthly performance reports and insights.

Skills

Paid search

Retail media

Google Ads

Budget management

Excel

Pivot tables

Data insights

Stakeholder mgmt

Communication

Tools

Google Ads

Amazon Ads

Excel

Looker Studio

Power BI

Job description

WPP Media South Africa is seeking a Performance Biddable Specialist to plan, build, and optimise Unilever sponsored search campaigns across South Africa's major retail platforms. The role covers a large portfolio of brands and requires daily, hands-on optimisation at keyword and SKU level with tight control of budgets.

You will manage bids, examine performance data, and deliver ROAS targets while aligning with brand calendars and trade activations.