Next-Gen Biddable Search Specialist

WPP Media Limited; Johannesburg; On-site; ZAR 420,000 - 640,000; Full time

Job summary

WPP Media South Africa is seeking a confident Biddable Search Specialist to lead paid search campaigns across Google Ads, SA360, Microsoft Advertising, and retail search platforms in a fast-paced agency environment.

You will craft advanced bidding strategies, manage multi-client portfolios, and optimize feeds and assets for maximum visibility and performance, while maintaining strong client communication and delivering measurable ROAS improvements.

Qualifications

• 3–5+ years of dedicated Biddable Search experience across multi-client portfolios.
• Google Ads Certified: including Search, AI-powered Performance (PMax) and Shopping.
• GA4 certified with ability to analyze traffic, funnels and attribution.
• Experience with SA360, Microsoft Advertising (Bing) and Amazon Ads.
• Strong copywriting for RSAs and marketplace listings.

Responsibilities

• Design forward-thinking search strategies across Google, Microsoft Bing, SA360 and retail search platforms.
• Build, manage and optimize campaigns with modern architectures (Broad Match, Smart Bidding, Value-Based Bidding).
• Optimize product feeds and assets in Merchant Center, Amazon listings, and RSA assets.
• Forecast, monitor, and adjust budgets to maximize ROAS and minimize CPA.
• Present strategy, performance, and audit findings to clients and internal teams.

Skills

Analytical mindset

Strategic thinking

Communication

Time management

Attention to detail

Tools

GA4

SA360

Google Ads

Looker Studio

Excel

Merchant Center

Job description

WPP Media South Africa is seeking a confident Biddable Search Specialist to lead paid search campaigns across Google Ads, SA360, Microsoft Advertising, and retail search platforms in a fast-paced agency environment.

You will craft advanced bidding strategies, manage multi-client portfolios, and optimize feeds and assets for maximum visibility and performance, while maintaining strong client communication and delivering measurable ROAS improvements.