Digital Media Planner: Strategy, Optimization & ROI

WPP; Johannesburg; On-site; ZAR 420,000 - 620,000; Full time

Job summary

WPP is seeking a Planning Specialist in Johannesburg to help design and execute comprehensive digital media strategies across channels. You will forecast ad serving, ensure brand safety, and collaborate with creative, analytics and client service teams to deliver campaigns.

The ideal candidate has at least three years in a planning role, preferably at a media agency, with strong Excel and PowerPoint skills, and a passion for digital.

Qualifications

• Minimum 3 years’ work experience in a planning role.
• Experience at a Media Agency preferable.
• Knowledge along with a passion for digital.
• Intermediate MS Office skills including Excel and PowerPoint.
• Experience in developing and implementing analysis and reporting strategies.
• Strong communication and analytical skills.
• Ability to manage multiple projects across deadlines.

Responsibilities

• Assist in planning and executing comprehensive digital media strategies across channels.
• Forecast and implement ad serving and brand safety to ensure campaign performance.
• Collaborate with internal teams (creative, analytics, client service) to ensure seamless campaign execution and alignment.
• Analyze performance data and offer data-driven recommendations for optimization.
• Monitor KPIs, identify areas for improvement, and implement ROI-focused strategies.
• Oversee budgeting, invoicing, and reconciliation for media campaigns.

Skills

Media planning

Analytical skills

Communication skills

Project management

Tools

Excel

PowerPoint

Job description

WPP is seeking a Planning Specialist in Johannesburg to help design and execute comprehensive digital media strategies across channels. You will forecast ad serving, ensure brand safety, and collaborate with creative, analytics and client service teams to deliver campaigns.

The ideal candidate has at least three years in a planning role, preferably at a media agency, with strong Excel and PowerPoint skills, and a passion for digital.