Research Analyst

Rainmaker Marketing South Africa; Umdloti / eMdloti; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Rainmaker Marketing South Africa is seeking a Research Analyst to design and conduct market research supporting marketing strategies and campaign development. You will collect, organize, and interpret quantitative and qualitative data, analyze trends, and present insights to internal teams and clients.

Providing reports and dashboards, you will collaborate with marketing and creative colleagues to translate findings into practical recommendations and assist in defining target segments, while

Qualifications

• Candidates should possess strong Analytical Skills and a solid understanding of Statistics to interpret data accurately and generate meaningful insights.
• Candidates should possess Market Research and general Research skills to design studies, gather relevant information, and evaluate market conditions effectively.
• Candidates should possess excellent Communication skills to present findings clearly, prepare concise reports, and collaborate with cross-functional teams and clients.
• Relevant tertiary qualification in Marketing, Economics, Business, Data Science, or a related field is beneficial.
• Proficiency in Microsoft Excel and other data analysis tools or software (e.g., SPSS, Power BI, or similar) is advantageous.
• Experience in property, hospitality, or marketing environments, and familiarity with digital marketing metrics, is a plus.

Responsibilities

• Design and conduct market research to support marketing strategies and campaign development.
• Prepare clear reports and dashboards, and present actionable insights to internal teams and clients.
• Collaborate with marketing and creative colleagues to translate research findings into practical recommendations, aiding target segmentation.

Skills

Analytical skills

Statistics understanding

Market research

Communication skills

Independent work

Education

Relevant tertiary qualification

Tools

Excel

SPSS

Power BI

Job description

Company Description Rainmaker Marketing South Africa is a specialized marketing agency that focuses on changing perceptions, building brand awareness, and generating high-quality leads for its clients. The organization is driven by a young, dynamic team with deep expertise in marketing, property, and hospitality. By closely reading trends and identifying key market segments, Rainmaker Marketing crafts targeted campaigns that speak directly to the intended audience. The team’s core strength lies in conceptualizing, creating, and implementing exclusive marketing strategies that deliver measurable impact for clients.

Role Description The Research Analyst is a full-time, hybrid role based in Umdloti, with flexibility to work from home part of the time. In this position, the Research Analyst will design and conduct market research to support marketing strategies and campaign development, including collecting, organizing, and interpreting quantitative and qualitative data. Day-to-day responsibilities include analyzing market trends, competitor activity, and customer behavior, preparing clear reports and dashboards, and presenting actionable insights to internal teams and clients. The role also involves collaborating with marketing and creative colleagues to translate research findings into practical recommendations, assisting in defining target segments, and supporting performance measurement for ongoing campaigns.

Qualifications

• Candidates should possess strong Analytical Skills and a solid understanding of Statistics to interpret data accurately and generate meaningful insights.
• Candidates should possess Market Research and general Research skills to design studies, gather relevant information, and evaluate market conditions effectively.
• Candidates should possess excellent Communication skills to present findings clearly, prepare concise reports, and collaborate with cross-functional teams and clients.
• Relevant tertiary qualification in Marketing, Economics, Business, Data Science, or a related field is beneficial.
• Proficiency in Microsoft Excel and other data analysis tools or software (e.g., SPSS, Power BI, or similar) is advantageous.
• Experience in property, hospitality, or marketing environments, and familiarity with digital marketing metrics, is a plus.
• Ability to work independently, manage multiple projects, and maintain accuracy under deadlines in a hybrid work setting.