Remote Website & Lifecycle Growth Lead

The/Studio; Johannesburg; Remote; ZAR 1,493,000 - 2,488,000; Full time

Job summary

THE/STUDIO is a fully remote company building the operating system for product creation. We seek a marketing operator who owns the customer experience from website to lifecycle communications, shaping messaging to convert visitors into customers and drive-repeat revenue.

In this in-house role, you will collect product and audience insights weekly to inform product roadmaps, workflows and strategy. Excellent English writing and end-to-end ownership are essential for success.

Qualifications

• 4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging or lifecycle.
• Track record of copy and pages built from real customer research, not assumptions.
• Experience building lifecycle or email programs, with results you can show in revenue.
• Solid A/B testing basics: sample size, a single primary metric, a minimum effect worth acting on.
• Ability to own work end to end with little supervision, from strategy to shipped page or flow.
• Fluent written English.

Responsibilities

• Own the website structure, messaging and conversion; plan and run tests and ship changes with design and engineering.
• Build the customer journey after the first order: onboarding, reorder triggers, win-back and repeat paths.
• Define how THE/STUDIO and each product line are positioned for each customer segment; maintain one source of truth for website, ads, sales and AI sales agent.
• Plan, write and run lifecycle and marketing emails as part of customer communications.
• Turn sales calls, customer conversations and reviews into copy, page changes and new tests.
• Measure revenue impact and CRM performance: conversion rate, repeat revenue, repeat order value.

Skills

Website optimization

Lifecycle marketing

A/B testing

Copywriting

Project ownership

Tools

Pipedrive

HubSpot

Email platform

Job description

THE/STUDIO is a fully remote company building the operating system for product creation. We seek a marketing operator who owns the customer experience from website to lifecycle communications, shaping messaging to convert visitors into customers and drive-repeat revenue.

In this in-house role, you will collect product and audience insights weekly to inform product roadmaps, workflows and strategy. Excellent English writing and end-to-end ownership are essential for success.