Remote Lifecycle Email Marketing Lead

Somewhere; South Africa; Remote; ZAR 370,000 - 463,000; Full time

Job summary

Somewhere is seeking an experienced Lifecycle Email Marketing Manager to own end-to-end email campaigns, from strategy through execution and optimization. You will focus on customer retention, engagement, and lifecycle growth across trials, onboarding, upgrades, and win-back scenarios.

You will build, test, and optimize email flows in HubSpot, manage audience lists and segments, and partner with sales and retention to improve activation and reduce churn.

Qualifications

• 4+ years experience in SaaS lifecycle or email marketing.
• Proficient in HubSpot workflows, lists, segmentation.
• Excellent English written and verbal communication.
• Self-starter with ability to work with minimal direction.
• Proven track record of testing emails and improving results.
• Experience managing lifecycle email marketing campaigns and automated journeys.

Responsibilities

• Build and launch lifecycle emails in HubSpot for trials, new customers, upgrades, at-risk customers, and win-back.
• Write and update email copy including industry versions for multiple sectors.
• Build and maintain lists and segments by plan, industry, company size, and product usage.
• Test constantly with a ranked list of tests and roll out winners.
• Check every email and enrollment before it goes live and coordinate with the Marketing Manager.
• Maintain live emails and workflows, retire dead emails after sign-off.
• Collaborate with sales and retention on who sends what.
• Deliver a weekly written report detailing shipments, tests, results, and next steps.

Skills

Lifecycle email marketing

HubSpot workflows

List segmentation

A/B testing

Campaign management

English writing

Tools

HubSpot

Job description

Somewhere is seeking an experienced Lifecycle Email Marketing Manager to own end-to-end email campaigns, from strategy through execution and optimization. You will focus on customer retention, engagement, and lifecycle growth across trials, onboarding, upgrades, and win-back scenarios.

You will build, test, and optimize email flows in HubSpot, manage audience lists and segments, and partner with sales and retention to improve activation and reduce churn.