Remote User Acquisition Manager – Growth & Performance

Jobgether; África do Sul; Teletrabalho; ZAR 360 000 - 480 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible working hours

Remote work flexibility

Learning budget

Paid annual leave

Resumo da oferta

Brainer is seeking a User Acquisition Manager for the South Africa market. You will own paid acquisition campaigns, primarily via Meta Ads, focusing on sustainable growth, profitability, and efficient user acquisition.

You will work with creative, product, and analytics teams to drive performance and explore new channels. The role emphasizes data-driven decision making, structured testing, and continuous optimization in a fast-paced digital environment.

Qualificações

• Hands-on experience managing Meta Ads campaigns, especially in product-based or subscription businesses.
• Proven ability to scale performance marketing with measurable outcomes.
• Strong grasp of CPA, ROAS, CTR, CVR, retention, and LTV metrics.
• Experience planning structured A/B tests and acting on results.
• Ability to work independently and manage multiple initiatives.

Responsabilidades

• Plan, launch, manage, and scale Meta advertising campaigns for sustainable user acquisition.
• Manage budgets, bidding strategies, structures, and audience segmentation.
• Analyze results, identify trends, and uncover growth opportunities from data.
• Collaborate with Creative Marketing, product, and analytics teams to optimize creatives.
• Design and execute structured A/B tests across creatives, audiences, placements, and strategies.
• Monitor KPIs (CPA, ROAS, CTR, CVR, retention, LTV) and optimize campaigns accordingly.
• Improve attribution models and tracking accuracy with analytics and product teams.
• Identify underperforming campaigns and implement improvements to CAC/ROAS.
• Stay updated on Meta updates and explore additional channels like Snapchat/TikTok.
• Make data-driven decisions and share insights with stakeholders.

Conhecimentos

Meta Ads management

A/B testing

Performance marketing

Data-driven decision making

Campaign optimization

Budget management

Audience targeting

Cross-functional collaboration

Formação académica

Bachelor's degree or equivalent

Ferramentas

GA4

Amplitude

Tableau

Descrição da oferta de emprego

Brainer is seeking a User Acquisition Manager for the South Africa market. You will own paid acquisition campaigns, primarily via Meta Ads, focusing on sustainable growth, profitability, and efficient user acquisition.

You will work with creative, product, and analytics teams to drive performance and explore new channels. The role emphasizes data-driven decision making, structured testing, and continuous optimization in a fast-paced digital environment.