Global Head of Performance Marketing & Growth

d2B

Cape Town

Remote

ZAR 337,000 - 404,000

Full time

3 days ago

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Job summary

d2B is seeking a Head of Performance Marketing based in South Africa to own the paid acquisition engine across international markets, with a core focus on Google Ads and Meta Ads. The role combines strategic leadership with hands-on technical ownership, transitioning external campaigns in-house and driving rapid testing, optimization, and growth.

You will lead the existing teams, audit current performance, and institute rigorous governance to maximise ROAS and profitability while collaborating

Qualifications

Proven experience managing multi-million-pound paid acquisition budgets in fast-paced e-commerce or DTC environments.
Deep mastery of Google Ads (PMax, Search, Shopping, YouTube) and Meta Ads Manager.
Hands-on experience moving accounts in-house from external agencies.
Strong understanding of contribution margins, CAC:LTV and attribution models.
Leadership experience recruiting and mentoring media buyers and campaign managers.
Fluent English communication with executive presence.

Responsibilities

Own paid media strategy across Google Ads and Meta Ads for international DTC sites.
Formulate country-specific growth plans with focus on revenue, CAC, LTV, and profitability.
Optimize multi-million-pound monthly budgets for ROAS and net margin.
Lead full-funnel CRO, creative testing, and landing page optimization.
Oversee in-house transition of agency campaigns and ensure seamless data continuity.