Remote Real Estate Marketing Specialist

Placements24; Paarl; Hybrid; ZAR 300,000 - 460,000; Full time

Benefits offered by this job

Competitive salary with incentives

Flexible work hours

Professional development budget

Access to marketing tools and tech

Collaborative virtual team culture

Job summary

Placements24 is seeking a creative and digitally savvy Remote Real Estate Marketing Specialist to drive property sales and brand awareness for Paarl listings. You will develop and execute innovative marketing strategies across online and offline channels to attract buyers and tenants, and generate high-quality leads.

In this fully remote role, you will manage content creation, campaigns, and analytics, while collaborating with a global virtual team.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of marketing experience with a focus on digital marketing and content creation.
• Proven experience with social media, email marketing campaigns, and paid advertising.
• Excellent copywriting, editing, and visual communication skills.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and CRM software.
• Ability to work autonomously and manage multiple projects in a remote environment.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for real estate listings, including SEO, SEM, social media, and email marketing.
• Create compelling marketing content, including property descriptions, brochures, videos, and virtual tours.
• Manage and optimize online advertising campaigns to maximize reach and lead generation.
• Analyze marketing campaign performance and provide regular reports on key metrics and ROI.
• Collaborate with real estate agents and clients to understand property features and target audiences.
• Stay up-to-date with the latest trends in real estate marketing and digital technologies.

Skills

Digital marketing

Content creation

Copywriting

Editing

Visual communication

Marketing analytics (GA)

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

CRM software

Job description

About the Role

Our client is seeking a creative and digitally savvy Remote Real Estate Marketing Specialist to drive property sales and brand awareness for their listings across Paarl and surrounding areas. In this fully remote role, you will develop and execute innovative marketing strategies across various online and offline channels to attract potential buyers and tenants. Your expertise in digital marketing, content creation, and campaign management will be crucial in showcasing properties effectively and generating high-quality leads. This position is perfect for a self-motivated marketer who excels in a virtual setting and has a passion for the real estate industry, contributing to a global team focused on innovative property promotion.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies for real estate listings , including SEO, SEM, social media, and email marketing.
• Create compelling marketing content, including property descriptions, brochures, videos, and virtual tours.
• Manage and optimize online advertising campaigns to maximize reach and lead generation.
• Analyze marketing campaign performance and provide regular reports on key metrics and ROI.
• Collaborate with real estate agents and clients to understand property features and target audiences.
• Stay up-to-date with the latest trends in real estate marketing and digital technologies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, with a focus on digital marketing and content creation, preferably in the real estate sector .
• Proven experience in managing social media platforms, email marketing campaigns, and paid advertising.
• Excellent copywriting, editing, and visual communication skills.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM software.
• Ability to work autonomously and manage multiple projects effectively in a remote work environment.

Benefits

• Competitive salary with performance incentives.
• Flexible work hours and the ability to work from anywhere.
• Generous budget for professional development and online courses.
• Access to cutting-edge marketing tools and platforms.
• A collaborative and supportive virtual team culture.